Brandwave

How popular isDettol?

In September 2026, people searched for Dettol by name about 6,470 times in New Zealand, a 32% increase from the previous year. These searches made up 37.1% of all New Zealand foaming hand wash brand searches, placing Dettol second out of four brands. When we asked both ChatGPT and Google AI Overviews about foaming hand wash brands, Dettol appeared in four of the five answers and was the second most recommended of the four.

Search and AI answers in September 2026

Dettol is the second most searched of 4 competitors and the second most recommended in AI answers.

  1. DoveShare of searches 38.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. DettolShare of searches 37.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. ecostoreShare of searches 19.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. PalmoliveShare of searches 5.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Dettol website (opens in a new tab)

Follow Dettol and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top foaming hand wash brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dettol was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Dettol is the second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ecostore1st
  2. Dettol2nd
  3. Palmolive3rd
  4. Dove–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dettol4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ecostore4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Palmolive4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about foaming hand wash brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which foaming hand wash brands compete with Dettol?

Dettol against foaming hand wash brands in New Zealand, by month

Share of searches by month for Dove, Dettol, ecostore, Palmolive. The figures are in the table below the chart.

View monthly share of searches table
MonthDoveDettolecostorePalmolive
Oct 202534.9%33.6%26.1%5.4%
Nov 202532.6%32.6%30.7%4.2%
Dec 202531.3%35.4%28.5%4.9%
Jan 202627.4%40.8%27.5%4.4%
Feb 202629%38.3%28.8%3.9%
Mar 202630.9%38.9%25%5.2%
Apr 202628.3%38.3%27.7%5.7%
May 202628%38.9%27.5%5.5%
Jun 202633.4%36.3%25.2%5.1%
Jul 202635%38.8%21.4%4.7%
Aug 202633.3%39.2%22.2%5.3%
Sep 202638.4%37.1%19.4%5.1%

  1. 1.Dove

    38.4%

    Moved from 2nd to 1st. 4.4K estimated branded searches, +19% vs prior month. Share +5.1 points.

  2. 2.Dettol

    37.1%

    Moved from 1st to 2nd. 4.3K estimated branded searches, -2.3% vs prior month. Share -2.1 points.

  3. 3.ecostore

    19.4%

    Held 3rd. 2.2K estimated branded searches, -10% vs prior month. Share -2.9 points.

  4. 4.Palmolive

    5.1%

    Held 4th. 590 estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare popularity between Dettol and its closest rivals

Every comparison with Dettol

17 comparisons

How has branded search demand for Dettol changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dettol in New Zealand rose from 4.9K to 6.5K.
  • Across the 12 months ending September 2026, Dettol’s share of searches among foaming hand wash brands in New Zealand increased from 33.6% to 37.1%.
  • Across the 12 months ending September 2026, Dettol’s share of searches among foaming hand wash brands in New Zealand peaked at 40.8% in January 2026 and was lowest at 32.6% in November 2025.

How did search popularity change for New Zealand foaming hand wash brands in September 2026?

4 changes

  1. In September 2026, Dove overtook Dettol to become the leader among foaming hand wash brands in New Zealand, with 38.4% of the searches.

  2. In September 2026, ecostore lost share of searches among foaming hand wash brands in New Zealand, from 22.2% to 19.4%.

  3. In September 2026, Dettol lost share of searches among foaming hand wash brands in New Zealand, from 39.2% to 37.1%.

  4. Estimated monthly branded searches for Palmolive in New Zealand rose 22.9% over 12 measured months, from 480 to 590 in September 2026.

How are Dettol’s branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using Dettol’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dettol
  • dettol antibacterial
  • dettol antibacterial soap
  • dettol antiseptic
  • dettol antiseptic liquid
  • dettol body wash
  • dettol disinfectant
  • dettol hand wash
  • dettol handwash
  • dettol laundry liquid
  • dettol laundry sanitiser
  • dettol laundry sanitizer
  • dettol liquid
  • dettol sanitizer
  • dettol shower gel
  • dettol soap
  • dettol wash
  • dettol wipes

How the Brand Demand Index is measured

Who owns Dettol?

Dettol is owned by Reckitt. Brandwave also tracks Finish, Disprin, Gaviscon, Nurofen and Veet, owned by the same company, in New Zealand.

Do you work for Dettol? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Dettol compete?

Dettol is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Body wash and soap brands2nd of 729.1%Show ranking
Foaming hand wash brands2nd of 437.1%Shown above
Antiseptic brands1st of 441.7%Show ranking
Antiseptic spray brands1st of 345.6%Show ranking
Household cleaning brands1st of 1246.5%Show ranking
Antiseptic cream brands1st of 355.7%Show ranking
Creator with pink hair and a pink jacket

Is Dettol your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free