Antiseptic cream brands in New Zealand:Which are most popular?
In September 2026, Dettol was the most searched antiseptic cream brand in New Zealand, accounting for 55.7% of all searches among the three brands we track. When we checked with ChatGPT and Google AI Overviews, Savlon showed up in every answer. Savlon was recommended most often, coming first in all four responses that gave a list.
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Top antiseptic cream brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Savlon appeared every time. Savlon was recommended most often, coming first in all four answers that gave a list. Betadine was second. Dettol, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about antiseptic cream brands
5 answers
Asked ChatGPT
“Which antiseptic cream brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best antiseptic cream brands in New Zealand?”
Asked ChatGPT
“What's the best antiseptic cream brand in New Zealand for minor cuts and scrapes?”
Searched Google, AI Overview
“antiseptic cream nz”
Searched Google, AI Overview
“best cream for cuts”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which antiseptic cream brands do people search for most?
This chart shows how often people search Google for each antiseptic cream brand by name. Each line represents a brand's share of searches for all three antiseptic cream brands we track, month by month, from searches in New Zealand.
Share of searches by month for Dettol, Betadine, Savlon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dettol | Betadine | Savlon |
|---|---|---|---|
| Oct 2025 | 48.6% | 40.7% | 10.7% |
| Nov 2025 | 48.6% | 41% | 10.4% |
| Dec 2025 | 47% | 41.7% | 11.2% |
| Jan 2026 | 51.7% | 36.8% | 11.5% |
| Feb 2026 | 48.9% | 40.8% | 10.3% |
| Mar 2026 | 50.5% | 37.9% | 11.6% |
| Apr 2026 | 49% | 40.5% | 10.5% |
| May 2026 | 49.8% | 39.8% | 10.4% |
| Jun 2026 | 53.4% | 37.3% | 9.3% |
| Jul 2026 | 54.7% | 37.3% | 7.9% |
| Aug 2026 | 55.5% | 35.5% | 9% |
| Sep 2026 | 55.7% | 35.5% | 8.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.7% | 4.8K | -1% | +0.2 points | |
| 2, held 2nd | 35.5% | 3.1K | -1.3% | 0 points | |
| 3, held 3rd | 8.8% | 760 | -3.8% | -0.2 points |
Which brand is most popular in search among antiseptic cream brands in New Zealand?
3 brands
In September 2026, Dettol was the most searched among antiseptic cream brands in New Zealand, with an estimated 4.8K branded searches, 55.7% of all searches for the three we track. Betadine is in 2nd place, 20.2 percentage points behind at 35.5%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
 Dettol | 48.6% → 55.7% | 55.7%Sep 2026 | 47%Dec 2025 | 1st |
 Betadine | 40.7% → 35.5% | 41.7%Dec 2025 | 35.5%Aug 2026 | 2nd |
| Savlon | 10.7% → 8.8% | 11.6%Mar 2026 | 7.9%Jul 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Dettol’s share of searches among antiseptic cream brands in New Zealand increased from 48.6% to 55.7%.
- Across the 12 months ending September 2026, Betadine’s share of searches among antiseptic cream brands in New Zealand decreased from 40.7% to 35.5%.
- Across the 12 months ending September 2026, Savlon’s share of searches among antiseptic cream brands in New Zealand decreased from 10.7% to 8.8%.
- Across the 12 months ending September 2026, Dettol’s share of searches among antiseptic cream brands in New Zealand peaked at 55.7% in September 2026 and was lowest at 47% in December 2025.
- Across the 12 months ending September 2026, Betadine’s share of searches among antiseptic cream brands in New Zealand peaked at 41.7% in December 2025 and was lowest at 35.5% in August 2026.
- Across the 12 months ending September 2026, Savlon’s share of searches among antiseptic cream brands in New Zealand peaked at 11.6% in March 2026 and was lowest at 7.9% in July 2026.
How did search popularity change for New Zealand antiseptic cream brands in September 2026?
1 change
Dettol’s share of searches among antiseptic cream brands in New Zealand has gained ground for 3 months in a row, from 53.4% to 55.7% in September 2026.
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