Brandwave

How popular isBetadine?

In September 2026, people searched for Betadine by name about 3,840 times in New Zealand, about the same as the previous year. These searches made up 35.5% of all New Zealand antiseptic cream brand searches, placing Betadine second out of three brands. When we asked both ChatGPT and Google AI Overviews about antiseptic cream brands, Betadine appeared in four of the five answers and was the second most recommended of the three.

Search and AI answers in September 2026

Betadine is the second most searched of 3 competitors and the second most recommended in AI answers.

  1. DettolShare of searches 55.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. BetadineShare of searches 35.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. SavlonShare of searches 8.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top antiseptic cream brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Betadine was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Betadine is the second most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Savlon1st
  2. Betadine2nd
  3. Dettol–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Savlon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Betadine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dettol0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about antiseptic cream brands

5 answers

  • Asked ChatGPT

    “Which antiseptic cream brand should I buy in New Zealand?”

    1. 1Savlon
    2. 2Betadine

  • Asked ChatGPT

    “What are the best antiseptic cream brands in New Zealand?”

    1. 1Savlon
    2. 2Betadine

  • Asked ChatGPT

    “What's the best antiseptic cream brand in New Zealand for minor cuts and scrapes?”

    1. 1Savlon
    2. 2Betadine

  • Searched Google, AI Overview

    “antiseptic cream nz”

    1. 1Savlon
    2. 2Betadine

  • Searched Google, AI Overview

    “best cream for cuts”

    1. 1Savlon

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which antiseptic cream brands compete with Betadine?

Betadine against antiseptic cream brands in New Zealand, by month

Share of searches by month for Dettol, Betadine, Savlon. The figures are in the table below the chart.

View monthly share of searches table
MonthDettolBetadineSavlon
Oct 202548.6%40.7%10.7%
Nov 202548.6%41%10.4%
Dec 202547%41.7%11.2%
Jan 202651.7%36.8%11.5%
Feb 202648.9%40.8%10.3%
Mar 202650.5%37.9%11.6%
Apr 202649%40.5%10.5%
May 202649.8%39.8%10.4%
Jun 202653.4%37.3%9.3%
Jul 202654.7%37.3%7.9%
Aug 202655.5%35.5%9%
Sep 202655.7%35.5%8.8%

  1. 1.Dettol

    55.7%

    Held 1st. 4.8K estimated branded searches, -1% vs prior month. Share +0.2 points.

  2. 2.Betadine

    35.5%

    Held 2nd. 3.1K estimated branded searches, -1.3% vs prior month. Share 0 points.

  3. 3.Savlon

    8.8%

    Held 3rd. 760 estimated branded searches, -3.8% vs prior month. Share -0.2 points.

Compare popularity between Betadine and its closest rivals

Every comparison with Betadine

10 comparisons

How has branded search demand for Betadine changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Betadine in New Zealand held steady, from 4K to 3.8K.
  • Across the 12 months ending September 2026, Betadine’s share of searches among antiseptic cream brands in New Zealand decreased from 40.7% to 35.5%.
  • Across the 12 months ending September 2026, Betadine’s share of searches among antiseptic cream brands in New Zealand peaked at 41.7% in December 2025 and was lowest at 35.5% in August 2026.

How did search popularity change for New Zealand antiseptic cream brands in September 2026?

1 change

  1. Dettol’s share of searches among antiseptic cream brands in New Zealand has gained ground for 3 months in a row, from 53.4% to 55.7% in September 2026.

How are Betadine’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Betadine’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • betadine
  • betadine antiseptic
  • betadine cleanser
  • betadine for dog
  • betadine iodine
  • betadine liquid
  • betadine mouth
  • betadine ointment
  • betadine skin cleanser
  • betadine solution
  • betadine woolies

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How the Brand Demand Index is measured

Where does Betadine compete?

Betadine is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Plaster and first aid brands2nd of 621.5%Show ranking
Antiseptic brands2nd of 426.6%Show ranking
Antiseptic spray brands2nd of 329%Show ranking
Throat lozenge brands2nd of 330.4%Show ranking
Antiseptic cream brands2nd of 335.5%Shown above
Creator with pink hair and a pink jacket

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