Brandwave

How popular isDettol?

In September 2026, people searched for Dettol by name about 6,470 times in New Zealand, a 32% increase from the previous year. These searches made up 55.7% of all New Zealand antiseptic cream brand searches, placing Dettol first out of three brands. When we asked both ChatGPT and Google AI Overviews about antiseptic cream brands, Dettol did not appear in any of the answers.

Search and AI answers in September 2026

Dettol is the most searched of 3 competitors and not listed in any AI answer.

  1. DettolShare of searches 55.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. BetadineShare of searches 35.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. SavlonShare of searches 8.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top antiseptic cream brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dettol did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Savlon1st
  2. Betadine2nd
  3. Dettol–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Savlon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Betadine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dettol0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about antiseptic cream brands

5 answers

  • Asked ChatGPT

    “Which antiseptic cream brand should I buy in New Zealand?”

    1. 1Savlon
    2. 2Betadine

  • Asked ChatGPT

    “What are the best antiseptic cream brands in New Zealand?”

    1. 1Savlon
    2. 2Betadine

  • Asked ChatGPT

    “What's the best antiseptic cream brand in New Zealand for minor cuts and scrapes?”

    1. 1Savlon
    2. 2Betadine

  • Searched Google, AI Overview

    “antiseptic cream nz”

    1. 1Savlon
    2. 2Betadine

  • Searched Google, AI Overview

    “best cream for cuts”

    1. 1Savlon

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which antiseptic cream brands compete with Dettol?

Dettol against antiseptic cream brands in New Zealand, by month

Share of searches by month for Dettol, Betadine, Savlon. The figures are in the table below the chart.

View monthly share of searches table
MonthDettolBetadineSavlon
Oct 202548.6%40.7%10.7%
Nov 202548.6%41%10.4%
Dec 202547%41.7%11.2%
Jan 202651.7%36.8%11.5%
Feb 202648.9%40.8%10.3%
Mar 202650.5%37.9%11.6%
Apr 202649%40.5%10.5%
May 202649.8%39.8%10.4%
Jun 202653.4%37.3%9.3%
Jul 202654.7%37.3%7.9%
Aug 202655.5%35.5%9%
Sep 202655.7%35.5%8.8%

  1. 1.Dettol

    55.7%

    Held 1st. 4.8K estimated branded searches, -1% vs prior month. Share +0.2 points.

  2. 2.Betadine

    35.5%

    Held 2nd. 3.1K estimated branded searches, -1.3% vs prior month. Share 0 points.

  3. 3.Savlon

    8.8%

    Held 3rd. 760 estimated branded searches, -3.8% vs prior month. Share -0.2 points.

Compare popularity between Dettol and its closest rivals

Every comparison with Dettol

17 comparisons

How has branded search demand for Dettol changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dettol in New Zealand rose from 4.9K to 6.5K.
  • Across the 12 months ending September 2026, Dettol’s share of searches among antiseptic cream brands in New Zealand increased from 48.6% to 55.7%.
  • Across the 12 months ending September 2026, Dettol’s share of searches among antiseptic cream brands in New Zealand peaked at 55.7% in September 2026 and was lowest at 47% in December 2025.

How did search popularity change for New Zealand antiseptic cream brands in September 2026?

1 change

  1. Dettol’s share of searches among antiseptic cream brands in New Zealand has gained ground for 3 months in a row, from 53.4% to 55.7% in September 2026.

How are Dettol’s branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using Dettol’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dettol
  • dettol antibacterial
  • dettol antibacterial soap
  • dettol antiseptic
  • dettol antiseptic liquid
  • dettol body wash
  • dettol disinfectant
  • dettol hand wash
  • dettol handwash
  • dettol laundry liquid
  • dettol laundry sanitiser
  • dettol laundry sanitizer
  • dettol liquid
  • dettol sanitizer
  • dettol shower gel
  • dettol soap
  • dettol wash
  • dettol wipes

How the Brand Demand Index is measured

Who owns Dettol?

Dettol is owned by Reckitt. Brandwave also tracks Finish, Disprin, Gaviscon, Nurofen and Veet, owned by the same company, in New Zealand.

Do you work for Dettol? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Dettol compete?

Dettol is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Body wash and soap brands2nd of 729.1%Show ranking
Foaming hand wash brands2nd of 437.1%Show ranking
Antiseptic brands1st of 441.7%Show ranking
Antiseptic spray brands1st of 345.6%Show ranking
Household cleaning brands1st of 1246.5%Show ranking
Antiseptic cream brands1st of 355.7%Shown above
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