Brandwave

How popular isDettol?

In September 2026, people searched for Dettol by name about 6,470 times in New Zealand, a 32% increase from the previous year. These searches made up 45.6% of all New Zealand antiseptic spray brand searches, placing Dettol first out of three brands. When we asked both ChatGPT and Google AI Overviews about antiseptic spray brands, Dettol appeared in four of the five answers and was the most recommended of the three.

Search and AI answers in September 2026

Dettol is the most searched of 3 competitors and the most recommended in AI answers.

  1. DettolShare of searches 45.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. BetadineShare of searches 29%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Band-AidShare of searches 25.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top antiseptic spray brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dettol was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Dettol is the most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dettol1st
  2. Betadine2nd
  3. Band-Aid–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Betadine5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dettol4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Band-Aid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about antiseptic spray brands

5 answers

  • Asked ChatGPT

    “Which antiseptic spray brand should I buy in New Zealand?”

    1. 1Dettol
    2. 2Betadine

  • Asked ChatGPT

    “What are the best antiseptic spray brands in New Zealand?”

    1. 1Betadine

  • Asked ChatGPT

    “What's the best antiseptic spray brand in New Zealand for minor cuts and scrapes?”

    1. 1Dettol
    2. 2Betadine

  • Searched Google, AI Overview

    “best antiseptic spray”

    1. 1Betadine
    2. 2Dettol

  • Searched Google, AI Overview

    “best wound spray”

    1. 1Dettol
    2. 2Betadine

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which antiseptic spray brands compete with Dettol?

Dettol against antiseptic spray brands in New Zealand, by month

Share of searches by month for Dettol, Betadine, Band-Aid. The figures are in the table below the chart.

View monthly share of searches table
MonthDettolBetadineBand-Aid
Oct 202541.5%34.8%23.7%
Nov 202538.8%32.8%28.4%
Dec 202534.3%30.5%35.2%
Jan 202645.7%32.5%21.8%
Feb 202641.7%34.7%23.6%
Mar 202644.3%33.2%22.4%
Apr 202642%34.7%23.4%
May 202641%32.8%26.2%
Jun 202644.7%31.2%24.2%
Jul 202646.1%31.4%22.5%
Aug 202645.8%29.2%25%
Sep 202645.6%29%25.4%

  1. 1.Dettol

    45.6%

    Held 1st. 4.8K estimated branded searches, -1% vs prior month. Share -0.2 points.

  2. 2.Betadine

    29%

    Held 2nd. 3.1K estimated branded searches, -1.3% vs prior month. Share -0.2 points.

  3. 3.Band-Aid

    25.4%

    Held 3rd. 2.7K estimated branded searches, +1.1% vs prior month. Share +0.4 points.

Compare popularity between Dettol and its closest rivals

Every comparison with Dettol

17 comparisons

How has branded search demand for Dettol changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dettol in New Zealand rose from 4.9K to 6.5K.
  • Across the 12 months ending September 2026, Dettol’s share of searches among antiseptic spray brands in New Zealand increased from 41.5% to 45.6%.
  • Across the 12 months ending September 2026, Dettol’s share of searches among antiseptic spray brands in New Zealand peaked at 46.1% in July 2026 and was lowest at 34.3% in December 2025.

How did search popularity change for New Zealand antiseptic spray brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Dettol in New Zealand rose 34.3% over 12 measured months, from 3.6K to 4.8K in September 2026.

  2. Estimated monthly branded searches for Band-Aid in New Zealand rose 31.2% over 12 measured months, from 2K to 2.7K in September 2026.

How are Dettol’s branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using Dettol’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dettol
  • dettol antibacterial
  • dettol antibacterial soap
  • dettol antiseptic
  • dettol antiseptic liquid
  • dettol body wash
  • dettol disinfectant
  • dettol hand wash
  • dettol handwash
  • dettol laundry liquid
  • dettol laundry sanitiser
  • dettol laundry sanitizer
  • dettol liquid
  • dettol sanitizer
  • dettol shower gel
  • dettol soap
  • dettol wash
  • dettol wipes

How the Brand Demand Index is measured

Who owns Dettol?

Dettol is owned by Reckitt. Brandwave also tracks Finish, Disprin, Gaviscon, Nurofen and Veet, owned by the same company, in New Zealand.

Do you work for Dettol? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Dettol compete?

Dettol is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Body wash and soap brands2nd of 729.1%Show ranking
Foaming hand wash brands2nd of 437.1%Show ranking
Antiseptic brands1st of 441.7%Show ranking
Antiseptic spray brands1st of 345.6%Shown above
Household cleaning brands1st of 1246.5%Show ranking
Antiseptic cream brands1st of 355.7%Show ranking
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