Betadine vs Dettol:Which is more popular?
In September 2026, Dettol had more branded searches than Betadine among antiseptic spray brands in New Zealand. Dettol had about 4,820 branded searches, while Betadine had 3,070. Dettol made up 45.6% of all antiseptic spray brand searches we track, and Betadine accounted for 29%. When we asked ChatGPT and Google AI Overviews about antiseptic spray brands, Betadine appeared in all five answers and Dettol in four. Dettol was mentioned before Betadine in every answer.
Who do people search for more?
Dettol, about 57% more searches than Betadine
Who does AI mention more?
Betadine, mentioned in every answer we collected
Who does AI recommend more?
Dettol, named ahead of Betadine in every answer
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Top antiseptic spray brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Betadine appeared in all five answers. Dettol was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Dettol was listed before Betadine in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about antiseptic spray brands
5 answers
Asked ChatGPT
“Which antiseptic spray brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best antiseptic spray brands in New Zealand?”
Asked ChatGPT
“What's the best antiseptic spray brand in New Zealand for minor cuts and scrapes?”
Searched Google, AI Overview
“best antiseptic spray”
Searched Google, AI Overview
“best wound spray”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Betadine or Dettol more popular in search?
This chart shows how often people search Google for Betadine and Dettol by name. Each line represents a brand's share of searches for all three antiseptic spray brands we track, month by month, from searches in New Zealand.
Share of searches by month for Dettol, Betadine. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dettol | Betadine | Band-Aid |
|---|---|---|---|
| Oct 2025 | 41.5% | 34.8% | 23.7% |
| Nov 2025 | 38.8% | 32.8% | 28.4% |
| Dec 2025 | 34.3% | 30.5% | 35.2% |
| Jan 2026 | 45.7% | 32.5% | 21.8% |
| Feb 2026 | 41.7% | 34.7% | 23.6% |
| Mar 2026 | 44.3% | 33.2% | 22.4% |
| Apr 2026 | 42% | 34.7% | 23.4% |
| May 2026 | 41% | 32.8% | 26.2% |
| Jun 2026 | 44.7% | 31.2% | 24.2% |
| Jul 2026 | 46.1% | 31.4% | 22.5% |
| Aug 2026 | 45.8% | 29.2% | 25% |
| Sep 2026 | 45.6% | 29% | 25.4% |
How has the Betadine and Dettol comparison changed over the last 12 months?
3 findings
- Dettol was ahead of Betadine in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Betadine’s share of searches among antiseptic spray brands in New Zealand moved from 34.8% to 29%, and its estimated monthly branded searches moved from 3K to 3.1K.
- Across the 12 months ending September 2026, Dettol’s share of searches among antiseptic spray brands in New Zealand moved from 41.5% to 45.6%, and its estimated monthly branded searches moved from 3.6K to 4.8K.
How did search popularity change for New Zealand antiseptic spray brands in September 2026?
1 change
Estimated monthly branded searches for Dettol in New Zealand rose 34.3% over 12 measured months, from 3.6K to 4.8K in September 2026.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Betadine’s and Dettol’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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