Brandwave

How popular isBetadine?

In September 2026, people searched for Betadine by name about 3,840 times in New Zealand, about the same as the previous year. These searches made up 29% of all New Zealand antiseptic spray brand searches, placing Betadine second out of three brands. When we asked both ChatGPT and Google AI Overviews about antiseptic spray brands, Betadine appeared in all answers and was the second most recommended of the three.

Search and AI answers in September 2026

Betadine is the second most searched of 3 competitors and the second most recommended in AI answers.

  1. DettolShare of searches 45.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. BetadineShare of searches 29%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Band-AidShare of searches 25.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top antiseptic spray brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Betadine appeared in all five answers. Betadine is the second most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dettol1st
  2. Betadine2nd
  3. Band-Aid–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Betadine5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dettol4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Band-Aid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about antiseptic spray brands

5 answers

  • Asked ChatGPT

    “Which antiseptic spray brand should I buy in New Zealand?”

    1. 1Dettol
    2. 2Betadine

  • Asked ChatGPT

    “What are the best antiseptic spray brands in New Zealand?”

    1. 1Betadine

  • Asked ChatGPT

    “What's the best antiseptic spray brand in New Zealand for minor cuts and scrapes?”

    1. 1Dettol
    2. 2Betadine

  • Searched Google, AI Overview

    “best antiseptic spray”

    1. 1Betadine
    2. 2Dettol

  • Searched Google, AI Overview

    “best wound spray”

    1. 1Dettol
    2. 2Betadine

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which antiseptic spray brands compete with Betadine?

Betadine against antiseptic spray brands in New Zealand, by month

Share of searches by month for Dettol, Betadine, Band-Aid. The figures are in the table below the chart.

View monthly share of searches table
MonthDettolBetadineBand-Aid
Oct 202541.5%34.8%23.7%
Nov 202538.8%32.8%28.4%
Dec 202534.3%30.5%35.2%
Jan 202645.7%32.5%21.8%
Feb 202641.7%34.7%23.6%
Mar 202644.3%33.2%22.4%
Apr 202642%34.7%23.4%
May 202641%32.8%26.2%
Jun 202644.7%31.2%24.2%
Jul 202646.1%31.4%22.5%
Aug 202645.8%29.2%25%
Sep 202645.6%29%25.4%

  1. 1.Dettol

    45.6%

    Held 1st. 4.8K estimated branded searches, -1% vs prior month. Share -0.2 points.

  2. 2.Betadine

    29%

    Held 2nd. 3.1K estimated branded searches, -1.3% vs prior month. Share -0.2 points.

  3. 3.Band-Aid

    25.4%

    Held 3rd. 2.7K estimated branded searches, +1.1% vs prior month. Share +0.4 points.

Compare popularity between Betadine and its closest rivals

Every comparison with Betadine

10 comparisons

How has branded search demand for Betadine changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Betadine in New Zealand held steady, from 4K to 3.8K.
  • Across the 12 months ending September 2026, Betadine’s share of searches among antiseptic spray brands in New Zealand decreased from 34.8% to 29%.

How did search popularity change for New Zealand antiseptic spray brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Dettol in New Zealand rose 34.3% over 12 measured months, from 3.6K to 4.8K in September 2026.

  2. Estimated monthly branded searches for Band-Aid in New Zealand rose 31.2% over 12 measured months, from 2K to 2.7K in September 2026.

How are Betadine’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Betadine’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • betadine
  • betadine antiseptic
  • betadine cleanser
  • betadine for dog
  • betadine iodine
  • betadine liquid
  • betadine mouth
  • betadine ointment
  • betadine skin cleanser
  • betadine solution
  • betadine woolies

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How the Brand Demand Index is measured

Where does Betadine compete?

Betadine is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Plaster and first aid brands2nd of 621.5%Show ranking
Antiseptic brands2nd of 426.6%Show ranking
Antiseptic spray brands2nd of 329%Shown above
Throat lozenge brands2nd of 330.4%Show ranking
Antiseptic cream brands2nd of 335.5%Show ranking
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