Brandwave

How popular isBand-Aid?

In September 2026, people searched for Band-Aid by name about 2,710 times in New Zealand, a 31.6% increase from the previous year. These searches made up 25.4% of all New Zealand antiseptic spray brand searches, placing Band-Aid third out of three brands. When we asked both ChatGPT and Google AI Overviews about antiseptic spray brands, Band-Aid did not appear in any of the answers.

Search and AI answers in September 2026

Band-Aid is the third most searched of 3 competitors and not listed in any AI answer.

  1. DettolShare of searches 45.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. BetadineShare of searches 29%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Band-AidShare of searches 25.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top antiseptic spray brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Band-Aid did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dettol1st
  2. Betadine2nd
  3. Band-Aid–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Betadine5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dettol4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Band-Aid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about antiseptic spray brands

5 answers

  • Asked ChatGPT

    “Which antiseptic spray brand should I buy in New Zealand?”

    1. 1Dettol
    2. 2Betadine

  • Asked ChatGPT

    “What are the best antiseptic spray brands in New Zealand?”

    1. 1Betadine

  • Asked ChatGPT

    “What's the best antiseptic spray brand in New Zealand for minor cuts and scrapes?”

    1. 1Dettol
    2. 2Betadine

  • Searched Google, AI Overview

    “best antiseptic spray”

    1. 1Betadine
    2. 2Dettol

  • Searched Google, AI Overview

    “best wound spray”

    1. 1Dettol
    2. 2Betadine

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which antiseptic spray brands compete with Band-Aid?

Band-Aid against antiseptic spray brands in New Zealand, by month

Share of searches by month for Dettol, Betadine, Band-Aid. The figures are in the table below the chart.

View monthly share of searches table
MonthDettolBetadineBand-Aid
Oct 202541.5%34.8%23.7%
Nov 202538.8%32.8%28.4%
Dec 202534.3%30.5%35.2%
Jan 202645.7%32.5%21.8%
Feb 202641.7%34.7%23.6%
Mar 202644.3%33.2%22.4%
Apr 202642%34.7%23.4%
May 202641%32.8%26.2%
Jun 202644.7%31.2%24.2%
Jul 202646.1%31.4%22.5%
Aug 202645.8%29.2%25%
Sep 202645.6%29%25.4%

  1. 1.Dettol

    45.6%

    Held 1st. 4.8K estimated branded searches, -1% vs prior month. Share -0.2 points.

  2. 2.Betadine

    29%

    Held 2nd. 3.1K estimated branded searches, -1.3% vs prior month. Share -0.2 points.

  3. 3.Band-Aid

    25.4%

    Held 3rd. 2.7K estimated branded searches, +1.1% vs prior month. Share +0.4 points.

Compare popularity between Band-Aid and its closest rivals

Every comparison with Band-Aid

6 comparisons

How has branded search demand for Band-Aid changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Band-Aid in New Zealand rose from 2.1K to 2.7K.
  • Across the 12 months ending September 2026, Band-Aid’s share of searches among antiseptic spray brands in New Zealand increased from 23.7% to 25.4%.
  • Across the 12 months ending September 2026, Band-Aid’s share of searches among antiseptic spray brands in New Zealand peaked at 35.2% in December 2025 and was lowest at 21.8% in January 2026.

How did search popularity change for New Zealand antiseptic spray brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Dettol in New Zealand rose 34.3% over 12 measured months, from 3.6K to 4.8K in September 2026.

  2. Estimated monthly branded searches for Band-Aid in New Zealand rose 31.2% over 12 measured months, from 2K to 2.7K in September 2026.

How are Band-Aid’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Band-Aid’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • band aid
  • band aid bandages
  • band aid brand
  • band aid plaster
  • band aid wound
  • bandaid
  • bandaid bandages
  • bandaid wound
  • blister band aid
  • crepe band aid
  • finger band aid
  • liquid band aid
  • waterproof band aid

Do you work for Band-Aid? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Band-Aid compete?

Band-Aid is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Plaster and first aid brands3rd of 615.2%Show ranking
Antiseptic spray brands3rd of 325.4%Shown above
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Is Band-Aid your brand?

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