Band-Aid vs Elastoplast:Which is more popular by branded search in New Zealand?
In August 2026, Band-Aid had more branded searches than Elastoplast among plaster and first aid brands in New Zealand. Band-Aid was estimated to have 2.9K branded searches compared to Elastoplast’s 1K, and held a 68.3% Share of Search versus Elastoplast’s 24.7%.
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Which is more popular in search, Band-Aid or Elastoplast?
Compare the plaster, wound care and first aid brands New Zealanders keep at home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Band-Aid, Elastoplast. The figures are in the table below the chart.
View monthly share of search table
| Month | Band-Aid | Elastoplast | Nexcare |
|---|---|---|---|
| Oct 2025 | 69.3% | 23.7% | 7% |
| Nov 2025 | 74.3% | 19.6% | 6% |
| Dec 2025 | 79.3% | 15.7% | 5% |
| Jan 2026 | 66.9% | 24.4% | 8.7% |
| Feb 2026 | 67.4% | 24.5% | 8.2% |
| Mar 2026 | 65.9% | 26.5% | 7.6% |
| Apr 2026 | 67.9% | 25% | 7.1% |
| May 2026 | 71.3% | 22% | 6.7% |
| Jun 2026 | 68.5% | 23.9% | 7.6% |
| Jul 2026 | 67.3% | 25.4% | 7.3% |
| Aug 2026 | 68.3% | 24.7% | 7% |
| Sep 2026 | — | — | — |
How has the Band-Aid and Elastoplast comparison changed over the last 12 months?
3 findings
- Band-Aid was ahead of Elastoplast in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Band-Aid’s estimated Share of Search among plaster and first aid brands in New Zealand moved from 69.3% to 68.3%, and its estimated monthly branded searches moved from 2.2K to 2.9K.
- Across the 11 months ending August 2026, Elastoplast’s estimated Share of Search among plaster and first aid brands in New Zealand moved from 23.7% to 24.7%, and its estimated monthly branded searches moved from 750 to 1K.
How did search popularity change for New Zealand plaster and first aid brands in August 2026?
2 changes
In August 2026, Band-Aid gained estimated Share of Search among plaster and first aid brands in New Zealand, from 67.3% to 68.3%.
In August 2026, Elastoplast lost estimated Share of Search among plaster and first aid brands in New Zealand, from 25.4% to 24.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Band-Aid’s and Elastoplast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Band-Aid
22 branded search terms
- band aid
- band aid bandages
- band aid brand
- band aid com
- band aid first aid
- band aid near me
- band aid nz
- band aid online
- band aid plaster
- band aid tough strips
- band aid wound
- bandaid
- bandaid bandages
- bandaid first aid
- bandaid nz
- bandaid wound
- blister band aid
- crepe band aid
- finger band aid
- liquid band aid
- second skin band aid
- waterproof band aid
Elastoplast
14 branded search terms
- elastoplast
- elastoplast bandages
- elastoplast first aid
- elastoplast near me
- elastoplast nz
- elastoplast scar reducer
- elastoplast sensitive
- elastoplast sensitive plasters
- elastoplast spray plaster
- elastoplast tape
- elastoplast wound
- elastoplast wound healing ointment
- elastoplast wound spray
- plaster elastoplast
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.