Brandwave

How popular isBand-Aid in search?

In August 2026, there were an estimated 2.9K branded searches for Band-Aid in New Zealand which is up 30.1% over the last 11 months. Band-Aid holds 68.3% estimated Share of Search among New Zealand plaster and first aid brands and is ranked 1st of 3 competitors for search popularity.

Share of Search, August 2026
  1. Band-Aid68.3%
  2. Elastoplast24.7%
  3. Nexcare7%
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Which plaster and first aid brands compete with Band-Aid?

Band-Aid against plaster and first aid brands in New Zealand, by month

Share of Search by month for Band-Aid, Elastoplast, Nexcare. The figures are in the table below the chart.

View monthly share of search table
MonthBand-AidElastoplastNexcare
Oct 202569.3%23.7%7%
Nov 202574.3%19.6%6%
Dec 202579.3%15.7%5%
Jan 202666.9%24.4%8.7%
Feb 202667.4%24.5%8.2%
Mar 202665.9%26.5%7.6%
Apr 202667.9%25%7.1%
May 202671.3%22%6.7%
Jun 202668.5%23.9%7.6%
Jul 202667.3%25.4%7.3%
Aug 202668.3%24.7%7%
Sep 2026———

  1. 1.Band-Aid

    68.3%

    held 1st · 2.9K estimated branded searches · +18.3% vs prior month · +1 points

  2. 2.Elastoplast

    24.7%

    held 2nd · 1K estimated branded searches · +13.2% vs prior month · -0.7 points

  3. 3.Nexcare

    7%

    held 3rd · 290 estimated branded searches · +11.5% vs prior month · -0.3 points

Compare search popularity between Band-Aid and its closest rivals

How has branded search demand for Band-Aid changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Band-Aid in New Zealand rose from 2.2K to 2.9K.
  • Across the 11 months ending August 2026, Band-Aid’s estimated Share of Search among plaster and first aid brands in New Zealand decreased from 69.3% to 68.3%.
  • Across the 11 months ending August 2026, Band-Aid’s estimated Share of Search among plaster and first aid brands in New Zealand peaked at 79.3% in December 2025 and was lowest at 65.9% in March 2026.

How did search popularity change for New Zealand plaster and first aid brands in August 2026?

  1. In August 2026, Band-Aid gained estimated Share of Search among plaster and first aid brands in New Zealand, from 67.3% to 68.3%.

  2. In August 2026, Elastoplast lost estimated Share of Search among plaster and first aid brands in New Zealand, from 25.4% to 24.7%.

  3. Estimated monthly branded searches for Nexcare in New Zealand rose 31.8% over 11 measured months, from 220 to 290 in August 2026.

How is Band-Aid measured?

Brandwave collects information about searches that people make online using Band-Aid’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

22 branded search terms

  • band aid
  • band aid bandages
  • band aid brand
  • band aid com
  • band aid first aid
  • band aid near me
  • band aid nz
  • band aid online
  • band aid plaster
  • band aid tough strips
  • band aid wound
  • bandaid
  • bandaid bandages
  • bandaid first aid
  • bandaid nz
  • bandaid wound
  • blister band aid
  • crepe band aid
  • finger band aid
  • liquid band aid
  • second skin band aid
  • waterproof band aid

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How the Brand Demand Index is measured

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