Plaster and first aid brands in New Zealand:Which brands are most popular in search?
In August 2026, Band-Aid was the most searched among plaster and first aid brands in New Zealand, with an estimated 2.9K branded searches and 68.3% estimated Share of Search within this set.
Band-Aid68.3%
Elastoplast24.7%- Nexcare7%
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Share of SearchLeaderboard
Compare the plaster, wound care and first aid brands New Zealanders keep at home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Band-Aid, Elastoplast, Nexcare. The figures are in the table below the chart.
View monthly share of search table
| Month | Band-Aid | Elastoplast | Nexcare |
|---|---|---|---|
| Oct 2025 | 69.3% | 23.7% | 7% |
| Nov 2025 | 74.3% | 19.6% | 6% |
| Dec 2025 | 79.3% | 15.7% | 5% |
| Jan 2026 | 66.9% | 24.4% | 8.7% |
| Feb 2026 | 67.4% | 24.5% | 8.2% |
| Mar 2026 | 65.9% | 26.5% | 7.6% |
| Apr 2026 | 67.9% | 25% | 7.1% |
| May 2026 | 71.3% | 22% | 6.7% |
| Jun 2026 | 68.5% | 23.9% | 7.6% |
| Jul 2026 | 67.3% | 25.4% | 7.3% |
| Aug 2026 | 68.3% | 24.7% | 7% |
| Sep 2026 | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.3% | 2.9K | +18.3% | +1 points | |
| 2, held 2nd | 24.7% | 1K | +13.2% | -0.7 points | |
| 3, held 3rd | 7% | 290 | +11.5% | -0.3 points |
Compare search popularity between leading brands
Which brand is most popular in search among plaster and first aid brands in New Zealand?
3 brands
In August 2026, Band-Aid was the most searched among plaster and first aid brands in New Zealand, with an estimated 2.9K branded searches and 68.3% estimated Share of Search within this set. Elastoplast is in 2nd place, 43.6 percentage points behind at 24.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Band-Aid | 69.3% → 68.3% | 79.3%Dec 2025 | 65.9%Mar 2026 | 1st |
| Elastoplast | 23.7% → 24.7% | 26.5%Mar 2026 | 15.7%Dec 2025 | 2nd |
| Nexcare | 7% | 8.7%Jan 2026 | 5%Dec 2025 | 3rd |
Each finding as a sentence
- Across the 11 months ending August 2026, Band-Aid’s estimated Share of Search among plaster and first aid brands in New Zealand decreased from 69.3% to 68.3%.
- Across the 11 months ending August 2026, Elastoplast’s estimated Share of Search among plaster and first aid brands in New Zealand increased from 23.7% to 24.7%.
- Across the 11 months ending August 2026, Band-Aid’s estimated Share of Search among plaster and first aid brands in New Zealand peaked at 79.3% in December 2025 and was lowest at 65.9% in March 2026.
- Across the 11 months ending August 2026, Elastoplast’s estimated Share of Search among plaster and first aid brands in New Zealand peaked at 26.5% in March 2026 and was lowest at 15.7% in December 2025.
- Across the 11 months ending August 2026, Nexcare’s estimated Share of Search among plaster and first aid brands in New Zealand peaked at 8.7% in January 2026 and was lowest at 5% in December 2025.
- Across the 11 months ending August 2026, Nexcare held steady: its estimated Share of Search among plaster and first aid brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand plaster and first aid brands in August 2026?
3 changes
In August 2026, Band-Aid gained estimated Share of Search among plaster and first aid brands in New Zealand, from 67.3% to 68.3%.
In August 2026, Elastoplast lost estimated Share of Search among plaster and first aid brands in New Zealand, from 25.4% to 24.7%.
Estimated monthly branded searches for Nexcare in New Zealand rose 31.8% over 11 measured months, from 220 to 290 in August 2026.
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