Elastoplast vs Nexcare:Which is more popular by branded search in New Zealand?

Name: Elastoplast vs Nexcare: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Elastoplast had more branded searches than Nexcare among plaster and first aid brands in New Zealand. Elastoplast was estimated to have 1K branded searches compared to Nexcare’s 290, and held a 24.7% Share of Search versus Nexcare’s 7%.

Share of Search among plaster and first aid brands in New Zealand in August 2026Which is more popular in search, Elastoplast or Nexcare?

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Which is more popular in search, Elastoplast or Nexcare?

Compare the plaster, wound care and first aid brands New Zealanders keep at home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Elastoplast and Nexcare among plaster and first aid brands in New Zealand, by month

Month	Band-Aid	Elastoplast	Nexcare
Oct 2025	69.3%	23.7%	7%
Nov 2025	74.3%	19.6%	6%
Dec 2025	79.3%	15.7%	5%
Jan 2026	66.9%	24.4%	8.7%
Feb 2026	67.4%	24.5%	8.2%
Mar 2026	65.9%	26.5%	7.6%
Apr 2026	67.9%	25%	7.1%
May 2026	71.3%	22%	6.7%
Jun 2026	68.5%	23.9%	7.6%
Jul 2026	67.3%	25.4%	7.3%
Aug 2026	68.3%	24.7%	7%
Sep 2026	—	—	—

How has the Elastoplast and Nexcare comparison changed over the last 12 months?

3 findings

Elastoplast was ahead of Nexcare in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Elastoplast’s estimated Share of Search among plaster and first aid brands in New Zealand moved from 23.7% to 24.7%, and its estimated monthly branded searches moved from 750 to 1K.
Across the 11 months ending August 2026, Nexcare’s estimated Share of Search among plaster and first aid brands in New Zealand held steady at 7%, and its estimated monthly branded searches moved from 220 to 290.

How did search popularity change for New Zealand plaster and first aid brands in August 2026?

2 changes

In August 2026, Elastoplast lost estimated Share of Search among plaster and first aid brands in New Zealand, from 25.4% to 24.7%.
Estimated monthly branded searches for Nexcare in New Zealand rose 31.8% over 11 measured months, from 220 to 290 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Elastoplast’s and Nexcare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.