How popular isElastoplast in search?
In August 2026, there were an estimated 1K branded searches for Elastoplast in New Zealand which is up 37.3% over the last 11 months. Elastoplast holds 24.7% estimated Share of Search among New Zealand plaster and first aid brands and is ranked 2nd of 3 competitors for search popularity.
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Which plaster and first aid brands compete with Elastoplast?
Share of Search by month for Band-Aid, Elastoplast, Nexcare. The figures are in the table below the chart.
View monthly share of search table
| Month | Band-Aid | Elastoplast | Nexcare |
|---|---|---|---|
| Oct 2025 | 69.3% | 23.7% | 7% |
| Nov 2025 | 74.3% | 19.6% | 6% |
| Dec 2025 | 79.3% | 15.7% | 5% |
| Jan 2026 | 66.9% | 24.4% | 8.7% |
| Feb 2026 | 67.4% | 24.5% | 8.2% |
| Mar 2026 | 65.9% | 26.5% | 7.6% |
| Apr 2026 | 67.9% | 25% | 7.1% |
| May 2026 | 71.3% | 22% | 6.7% |
| Jun 2026 | 68.5% | 23.9% | 7.6% |
| Jul 2026 | 67.3% | 25.4% | 7.3% |
| Aug 2026 | 68.3% | 24.7% | 7% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.3% | 2.9K | +18.3% | +1 points | |
| 2, held 2nd | 24.7% | 1K | +13.2% | -0.7 points | |
| 3, held 3rd | 7% | 290 | +11.5% | -0.3 points |
Compare search popularity between Elastoplast and its closest rivals
How has branded search demand for Elastoplast changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Elastoplast in New Zealand rose from 750 to 1K.
- Across the 11 months ending August 2026, Elastoplast’s estimated Share of Search among plaster and first aid brands in New Zealand increased from 23.7% to 24.7%.
- Across the 11 months ending August 2026, Elastoplast’s estimated Share of Search among plaster and first aid brands in New Zealand peaked at 26.5% in March 2026 and was lowest at 15.7% in December 2025.
How did search popularity change for New Zealand plaster and first aid brands in August 2026?
3 changes
In August 2026, Band-Aid gained estimated Share of Search among plaster and first aid brands in New Zealand, from 67.3% to 68.3%.
In August 2026, Elastoplast lost estimated Share of Search among plaster and first aid brands in New Zealand, from 25.4% to 24.7%.
Estimated monthly branded searches for Nexcare in New Zealand rose 31.8% over 11 measured months, from 220 to 290 in August 2026.
How is Elastoplast measured?
Brandwave collects information about searches that people make online using Elastoplast’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
14 branded search terms
- elastoplast
- elastoplast bandages
- elastoplast first aid
- elastoplast near me
- elastoplast nz
- elastoplast scar reducer
- elastoplast sensitive
- elastoplast sensitive plasters
- elastoplast spray plaster
- elastoplast tape
- elastoplast wound
- elastoplast wound healing ointment
- elastoplast wound spray
- plaster elastoplast
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Is Elastoplast your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.