How popular isBand-Aid?
In September 2026, people searched for Band-Aid by name about 2,710 times in New Zealand, a 31.6% increase from the previous year. These searches made up 15.2% of all New Zealand plaster and first aid brand searches, placing Band-Aid third out of six brands. When we asked both ChatGPT and Google AI Overviews about plaster and first aid brands, Band-Aid appeared in three of the five answers and was the second most recommended of the six.
Band-Aid is the third most searched of 6 competitors and the second most recommended in AI answers.
St JohnShare of searches 55.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
BetadineShare of searches 21.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Band-AidShare of searches 15.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
ElastoplastShare of searches 4.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
LeukoplastShare of searches 1.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top plaster and first aid brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Band-Aid was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Band-Aid is the second most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Elastoplast1st
- Band-Aid2nd
- St John3rd
- Nexcare4th
- Leukoplast5th
- Betadine–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- St John4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Band-Aid3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Elastoplast3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nexcare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Leukoplast1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Betadine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about plaster and first aid brands
5 answers
Asked ChatGPT
“Which plaster and first aid brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best plaster and first aid brands in New Zealand?”
Asked ChatGPT
“What's the best plaster and first aid brand in New Zealand for a home first aid kit?”
Searched Google, AI Overview
“first aid supplies nz”
Searched Google, AI Overview
“home first aid kit”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which plaster and first aid brands compete with Band-Aid?
Share of searches by month for St John, Betadine, Band-Aid, Elastoplast. The figures are in the table below the chart.
View monthly share of searches table
| Month | St John | Betadine | Band-Aid | Elastoplast | Leukoplast | Nexcare |
|---|---|---|---|---|---|---|
| Oct 2025 | 58% | 23.3% | 12.1% | 3.7% | 1.6% | 1.3% |
| Nov 2025 | 56.5% | 21.7% | 15.1% | 3.7% | 1.6% | 1.3% |
| Dec 2025 | 49.6% | 22.7% | 21.3% | 3.6% | 1.4% | 1.4% |
| Jan 2026 | 58.1% | 22.6% | 12% | 4.1% | 1.5% | 1.7% |
| Feb 2026 | 58.2% | 22.5% | 12.3% | 3.9% | 1.5% | 1.6% |
| Mar 2026 | 57.4% | 22.5% | 12.3% | 4.5% | 1.8% | 1.5% |
| Apr 2026 | 58.6% | 22.5% | 12.2% | 3.9% | 1.5% | 1.4% |
| May 2026 | 56.9% | 22.1% | 14.3% | 3.8% | 1.5% | 1.4% |
| Jun 2026 | 60.4% | 20.2% | 12.6% | 3.9% | 1.4% | 1.5% |
| Jul 2026 | 57.1% | 22.5% | 13% | 4.5% | 1.4% | 1.5% |
| Aug 2026 | 55.5% | 21.9% | 15% | 4.8% | 1.2% | 1.6% |
| Sep 2026 | 55.5% | 21.5% | 15.2% | 4.5% | 1.7% | 1.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.5% | 9.9K | 0% | 0 points | |
| 2, held 2nd | 21.5% | 3.8K | -1.8% | -0.4 points | |
| 3, held 3rd | 15.2% | 2.7K | +1.5% | +0.2 points | |
| 4, held 4th | 4.5% | 800 | -5.9% | -0.3 points | |
| 5, moved from 6th to 5th | 1.7% | 300 | +42.9% | +0.5 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 1.6% | 290 | 0% | 0 pointsmoved from 5th to 6th |
1.
St John55.5%
Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
2.
Betadine21.5%
Held 2nd. 3.8K estimated branded searches, -1.8% vs prior month. Share -0.4 points.
3.
Band-Aid15.2%
Held 3rd. 2.7K estimated branded searches, +1.5% vs prior month. Share +0.2 points.
4.5%
Held 4th. 800 estimated branded searches, -5.9% vs prior month. Share -0.3 points.
1.7%
Moved from 6th to 5th. 300 estimated branded searches, +42.9% vs prior month. Share +0.5 points.
6.Nexcare
1.6%
Moved from 5th to 6th. 290 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Band-Aid and its closest rivals
Every comparison with Band-Aid
6 comparisons
How has branded search demand for Band-Aid changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Band-Aid in New Zealand rose from 2.1K to 2.7K.
- Across the 12 months ending September 2026, Band-Aid’s share of searches among plaster and first aid brands in New Zealand increased from 12.1% to 15.2%.
- Across the 12 months ending September 2026, Band-Aid’s share of searches among plaster and first aid brands in New Zealand peaked at 21.3% in December 2025 and was lowest at 12% in January 2026.
How did search popularity change for New Zealand plaster and first aid brands in September 2026?
5 changes
In September 2026, Leukoplast overtook Nexcare to rank 5th among plaster and first aid brands in New Zealand, with 1.7% of the searches.
Band-Aid’s share of searches among plaster and first aid brands in New Zealand has gained ground for 3 months in a row, from 12.6% to 15.2% in September 2026.
St John’s share of searches among plaster and first aid brands in New Zealand has lost ground for 3 months in a row, from 60.4% to 55.5% in September 2026.
Estimated monthly branded searches for Nexcare in New Zealand rose 31.8% over 12 measured months, from 220 to 290 in September 2026.
Estimated monthly branded searches for Elastoplast in New Zealand rose 27% over 12 measured months, from 630 to 800 in September 2026.
How are Band-Aid’s branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Band-Aid’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- band aid
- band aid bandages
- band aid brand
- band aid plaster
- band aid wound
- bandaid
- bandaid bandages
- bandaid wound
- blister band aid
- crepe band aid
- finger band aid
- liquid band aid
- waterproof band aid
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Where does Band-Aid compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Plaster and first aid brands | 3rd of 6 | 15.2% | Shown above |
| Antiseptic spray brands | 3rd of 3 | 25.4% | Show ranking |
Is Band-Aid your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.