Brandwave

How popular isSt John?

In September 2026, people searched for St John by name about 9,900 times in New Zealand, about the same as the previous year. These searches made up 55.5% of all New Zealand plaster and first aid brand searches, placing St John first out of six brands. When we asked both ChatGPT and Google AI Overviews about plaster and first aid brands, St John appeared in four of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

St John is the most searched of 6 competitors and the third most recommended in AI answers.

  1. St JohnShare of searches 55.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. BetadineShare of searches 21.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Band-AidShare of searches 15.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. ElastoplastShare of searches 4.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. LeukoplastShare of searches 1.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

+1 more

St John website (opens in a new tab)

Follow St John and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top plaster and first aid brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, St John was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. St John is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Elastoplast1st
  2. Band-Aid2nd
  3. St John3rd
  4. Nexcare4th
  5. Leukoplast5th
  6. Betadine–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • St John4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Band-Aid3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Elastoplast3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nexcare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Leukoplast1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Betadine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about plaster and first aid brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which plaster and first aid brands compete with St John?

St John against plaster and first aid brands in New Zealand, by month

Share of searches by month for St John, Betadine, Band-Aid, Elastoplast. The figures are in the table below the chart.

View monthly share of searches table
MonthSt JohnBetadineBand-AidElastoplastLeukoplastNexcare
Oct 202558%23.3%12.1%3.7%1.6%1.3%
Nov 202556.5%21.7%15.1%3.7%1.6%1.3%
Dec 202549.6%22.7%21.3%3.6%1.4%1.4%
Jan 202658.1%22.6%12%4.1%1.5%1.7%
Feb 202658.2%22.5%12.3%3.9%1.5%1.6%
Mar 202657.4%22.5%12.3%4.5%1.8%1.5%
Apr 202658.6%22.5%12.2%3.9%1.5%1.4%
May 202656.9%22.1%14.3%3.8%1.5%1.4%
Jun 202660.4%20.2%12.6%3.9%1.4%1.5%
Jul 202657.1%22.5%13%4.5%1.4%1.5%
Aug 202655.5%21.9%15%4.8%1.2%1.6%
Sep 202655.5%21.5%15.2%4.5%1.7%1.6%

  1. 1.St John

    55.5%

    Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Betadine

    21.5%

    Held 2nd. 3.8K estimated branded searches, -1.8% vs prior month. Share -0.4 points.

  3. 3.Band-Aid

    15.2%

    Held 3rd. 2.7K estimated branded searches, +1.5% vs prior month. Share +0.2 points.

  4. 4.Elastoplast

    4.5%

    Held 4th. 800 estimated branded searches, -5.9% vs prior month. Share -0.3 points.

  5. 5.Leukoplast

    1.7%

    Moved from 6th to 5th. 300 estimated branded searches, +42.9% vs prior month. Share +0.5 points.

  6. 6.Nexcare

    1.6%

    Moved from 5th to 6th. 290 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between St John and its closest rivals

Every comparison with St John

15 comparisons

How has branded search demand for St John changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for St John in New Zealand held steady at 9.9K.
  • Across the 12 months ending September 2026, St John’s share of searches among plaster and first aid brands in New Zealand decreased from 58% to 55.5%.
  • Across the 12 months ending September 2026, St John’s share of searches among plaster and first aid brands in New Zealand peaked at 60.4% in June 2026 and was lowest at 49.6% in December 2025.

How did search popularity change for New Zealand plaster and first aid brands in September 2026?

5 changes

  1. In September 2026, Leukoplast overtook Nexcare to rank 5th among plaster and first aid brands in New Zealand, with 1.7% of the searches.

  2. Band-Aid’s share of searches among plaster and first aid brands in New Zealand has gained ground for 3 months in a row, from 12.6% to 15.2% in September 2026.

  3. St John’s share of searches among plaster and first aid brands in New Zealand has lost ground for 3 months in a row, from 60.4% to 55.5% in September 2026.

  4. Estimated monthly branded searches for Nexcare in New Zealand rose 31.8% over 12 measured months, from 220 to 290 in September 2026.

  5. Estimated monthly branded searches for Elastoplast in New Zealand rose 27% over 12 measured months, from 630 to 800 in September 2026.

How are St John’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using St John’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • st john

Do you work for St John? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does St John compete?

St John is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Plaster and first aid brands1st of 655.5%Shown above
Ambulance and rescue charities1st of 556.3%Show ranking
First aid training providers1st of 768.1%Show ranking
Creator with pink hair and a pink jacket

Is St John your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free