Brandwave

How popular isSt John?

In September 2026, people searched for St John by name about 9,900 times in New Zealand, about the same as the previous year. These searches made up 56.3% of all New Zealand ambulance and rescue charity searches, placing St John first out of five charities. When we asked both ChatGPT and Google AI Overviews about ambulance and rescue charities, St John appeared in three of the four answers and was the most recommended of the five.

Search and AI answers in September 2026

St John is the most searched of 5 competitors and the most recommended in AI answers.

  1. St JohnShare of searches 56.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. Wellington Free AmbulanceShare of searches 15.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. Surf Life Saving NZShare of searches 13.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  4. Coastguard NZShare of searches 9.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  5. Westpac Rescue HelicopterShare of searches 5.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
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Top ambulance and rescue charities in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, St John was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. St John is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. St John1st
  2. Wellington Free Ambulance2nd
  3. Westpac Rescue Helicopter3rd
  4. Coastguard NZ4th
  5. Surf Life Saving NZ5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • St John3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wellington Free Ambulance3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Coastguard NZ2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Westpac Rescue Helicopter2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Surf Life Saving NZ1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about ambulance and rescue charities

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which ambulance and rescue charities compete with St John?

St John against ambulance and rescue charities in New Zealand, by month

Share of searches by month for St John, Wellington Free Ambulance, Surf Life Saving NZ, Coastguard NZ, Westpac Rescue Helicopter. The figures are in the table below the chart.

View monthly share of searches table
MonthSt JohnWellington Free AmbulanceSurf Life Saving NZCoastguard NZWestpac Rescue Helicopter
Oct 202554.7%10.2%16%13.3%5.8%
Nov 202549.9%9.7%18.1%15.6%6.7%
Dec 202546.6%10.6%10.9%24.3%7.7%
Jan 202649.9%9.4%14.6%19.4%6.7%
Feb 202654.3%11.5%13.2%15.4%5.7%
Mar 202656.3%13%13.6%11.3%5.9%
Apr 202661.1%11.3%9.9%11.4%6.4%
May 202659.8%13%7.9%9.5%9.9%
Jun 202660.2%11.1%9.7%10.9%8.1%
Jul 202661.4%13.1%9.9%9.1%6.4%
Aug 202657.7%14.4%14%8.6%5.3%
Sep 202656.3%15.1%13.6%9.1%5.9%

  1. 1.St John

    56.3%

    Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share -1.4 points.

  2. 2.Wellington Free Ambulance

    15.1%

    Held 2nd. 2.7K estimated branded searches, +7.7% vs prior month. Share +0.7 points.

  3. 3.Surf Life Saving NZ

    13.6%

    Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Coastguard NZ

    9.1%

    Held 4th. 1.6K estimated branded searches, +8.1% vs prior month. Share +0.5 points.

  5. 5.Westpac Rescue Helicopter

    5.9%

    Held 5th. 1K estimated branded searches, +14.3% vs prior month. Share +0.6 points.

Compare popularity between St John and its closest rivals

Every comparison with St John

15 comparisons

How has branded search demand for St John changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for St John in New Zealand held steady at 9.9K.
  • Across the 12 months ending September 2026, St John’s share of searches among ambulance and rescue charities in New Zealand increased from 54.7% to 56.3%.
  • Across the 12 months ending September 2026, St John’s share of searches among ambulance and rescue charities in New Zealand peaked at 61.4% in July 2026 and was lowest at 46.6% in December 2025.

How did search popularity change for New Zealand ambulance and rescue charities in September 2026?

5 changes

  1. In September 2026, Wellington Free Ambulance gained share of searches among ambulance and rescue charities in New Zealand, from 14.4% to 15.1%.

  2. In September 2026, Westpac Rescue Helicopter gained share of searches among ambulance and rescue charities in New Zealand, from 5.3% to 5.9%.

  3. In September 2026, St John lost share of searches among ambulance and rescue charities in New Zealand, from 57.7% to 56.3%.

  4. Estimated monthly branded searches for Coastguard NZ in New Zealand fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.

  5. Estimated monthly branded searches for Surf Life Saving NZ in New Zealand fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are St John’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using St John’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • st john

Do you work for St John? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does St John compete?

St John is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Plaster and first aid brands1st of 655.5%Show ranking
Ambulance and rescue charities1st of 556.3%Shown above
First aid training providers1st of 768.1%Show ranking
Creator with pink hair and a pink jacket

Is St John your brand?

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