Brandwave

How popular isSt John?

In September 2026, people searched for St John by name about 9,900 times in New Zealand, about the same as the previous year. These searches made up 68.1% of all New Zealand first aid training provider searches, placing St John first out of seven providers. When we asked both ChatGPT and Google AI Overviews about first aid training providers, St John appeared in three of the five answers and was the second most recommended of the seven.

Search and AI answers in September 2026

St John is the most searched of 7 competitors and the second most recommended in AI answers.

  1. St JohnShare of searches 68.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. NZ Red CrossShare of searches 23.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. MediTrainShare of searches 3.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. First Aid NZShare of searches 1.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. FACT CoShare of searches 1.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top first aid training providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, St John was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. St John is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NZ Red Cross1st
  2. St John2nd
  3. First Training3rd
  4. MediTrain4th
  5. LifeCare5th
  6. FACT Co6th
  7. First Aid NZ–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NZ Red Cross4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • St John3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MediTrain3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • First Training3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LifeCare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FACT Co2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • First Aid NZ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about first aid training providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which first aid training providers compete with St John?

St John against first aid training providers in New Zealand, by month

Share of searches by month for St John, NZ Red Cross, MediTrain. The figures are in the table below the chart.

View monthly share of searches table
MonthSt JohnNZ Red CrossMediTrainFirst Aid NZFACT CoFirst TrainingLifeCare
Oct 202567.6%24.6%3.3%2.2%0.82%0.96%0.61%
Nov 202567.8%24.6%3.3%2.3%0.62%0.96%0.48%
Dec 202573.7%19.8%2.9%2.1%0.55%0.45%0.45%
Jan 202669.3%23.1%3.4%2%0.84%0.63%0.77%
Feb 202665.7%25.9%3.9%2.1%0.66%0.73%0.93%
Mar 202661.7%29.9%3.7%2.3%0.81%0.69%0.87%
Apr 202670.1%22.5%3.4%2%0.85%0.64%0.5%
May 202664.6%27.4%3.1%2.3%1.1%0.72%0.72%
Jun 202662.9%28.6%3.8%1.9%1.1%0.57%1.1%
Jul 202669.5%22.3%3.4%1.5%1.5%0.98%0.77%
Aug 202664.5%27.4%3.8%1.7%1.1%0.72%0.72%
Sep 202668.1%23.9%3.3%1.9%1.2%0.76%0.76%

  1. 1.St John

    68.1%

    Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share +3.6 points.

  2. 2.NZ Red Cross

    23.9%

    Held 2nd. 3.5K estimated branded searches, -17.1% vs prior month. Share -3.4 points.

  3. 3.MediTrain

    3.3%

    Held 3rd. 480 estimated branded searches, -18.6% vs prior month. Share -0.5 points.

  4. 4.First Aid NZ

    1.9%

    Held 4th. 280 estimated branded searches, +7.7% vs prior month. Share +0.2 points.

  5. 5.FACT Co

    1.2%

    Held 5th. 180 estimated branded searches, +5.9% vs prior month. Share +0.1 points.

  6. 6.First Training

    0.76%

    Held 6th. 110 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.LifeCare

    0.76%

    Held 7th. 110 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between St John and its closest rivals

Every comparison with St John

15 comparisons

How has branded search demand for St John changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for St John in New Zealand held steady at 9.9K.
  • Across the 12 months ending September 2026, St John’s share of searches among first aid training providers in New Zealand increased from 67.6% to 68.1%.
  • Across the 12 months ending September 2026, St John’s share of searches among first aid training providers in New Zealand peaked at 73.7% in December 2025 and was lowest at 61.7% in March 2026.

How did search popularity change for New Zealand first aid training providers in September 2026?

6 changes

  1. In September 2026, St John gained share of searches among first aid training providers in New Zealand, from 64.5% to 68.1%.

  2. In September 2026, NZ Red Cross lost share of searches among first aid training providers in New Zealand, from 27.4% to 23.9%.

  3. In September 2026, MediTrain lost share of searches among first aid training providers in New Zealand, from 3.8% to 3.3%.

  4. Estimated monthly branded searches for FACT Co in New Zealand rose 50% over 12 measured months, from 120 to 180 in September 2026.

  5. Estimated monthly branded searches for LifeCare in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.

  6. Estimated monthly branded searches for First Training in New Zealand fell 21.4% over 12 measured months, from 140 to 110 in September 2026.

How are St John’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using St John’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • st john

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How the Brand Demand Index is measured

Where does St John compete?

St John is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Plaster and first aid brands1st of 655.5%Show ranking
Ambulance and rescue charities1st of 556.3%Show ranking
First aid training providers1st of 768.1%Shown above
Creator with pink hair and a pink jacket

Is St John your brand?

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