Brandwave

How popular isFirst Training?

In September 2026, people searched for First Training by name about 110 times in New Zealand, a 21.4% decrease from the previous year. These searches made up 0.76% of all New Zealand first aid training provider searches, placing First Training sixth out of seven providers. When we asked both ChatGPT and Google AI Overviews about first aid training providers, First Training appeared in three of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

First Training is the sixth most searched of 7 competitors and the third most recommended in AI answers.

  1. St JohnShare of searches 68.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. NZ Red CrossShare of searches 23.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. MediTrainShare of searches 3.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. First Aid NZShare of searches 1.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. First TrainingShare of searches 0.76%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top first aid training providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, First Training was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. First Training is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NZ Red Cross1st
  2. St John2nd
  3. First Training3rd
  4. MediTrain4th
  5. LifeCare5th
  6. FACT Co6th
  7. First Aid NZ–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NZ Red Cross4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • St John3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MediTrain3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • First Training3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LifeCare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FACT Co2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • First Aid NZ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about first aid training providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which first aid training providers compete with First Training?

First Training against first aid training providers in New Zealand, by month

Share of searches by month for St John, NZ Red Cross, MediTrain, First Training. The figures are in the table below the chart.

View monthly share of searches table
MonthSt JohnNZ Red CrossMediTrainFirst Aid NZFACT CoFirst TrainingLifeCare
Oct 202567.6%24.6%3.3%2.2%0.82%0.96%0.61%
Nov 202567.8%24.6%3.3%2.3%0.62%0.96%0.48%
Dec 202573.7%19.8%2.9%2.1%0.55%0.45%0.45%
Jan 202669.3%23.1%3.4%2%0.84%0.63%0.77%
Feb 202665.7%25.9%3.9%2.1%0.66%0.73%0.93%
Mar 202661.7%29.9%3.7%2.3%0.81%0.69%0.87%
Apr 202670.1%22.5%3.4%2%0.85%0.64%0.5%
May 202664.6%27.4%3.1%2.3%1.1%0.72%0.72%
Jun 202662.9%28.6%3.8%1.9%1.1%0.57%1.1%
Jul 202669.5%22.3%3.4%1.5%1.5%0.98%0.77%
Aug 202664.5%27.4%3.8%1.7%1.1%0.72%0.72%
Sep 202668.1%23.9%3.3%1.9%1.2%0.76%0.76%

  1. 1.St John

    68.1%

    Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share +3.6 points.

  2. 2.NZ Red Cross

    23.9%

    Held 2nd. 3.5K estimated branded searches, -17.1% vs prior month. Share -3.4 points.

  3. 3.MediTrain

    3.3%

    Held 3rd. 480 estimated branded searches, -18.6% vs prior month. Share -0.5 points.

  4. 4.First Aid NZ

    1.9%

    Held 4th. 280 estimated branded searches, +7.7% vs prior month. Share +0.2 points.

  5. 5.FACT Co

    1.2%

    Held 5th. 180 estimated branded searches, +5.9% vs prior month. Share +0.1 points.

  6. 6.First Training

    0.76%

    Held 6th. 110 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.LifeCare

    0.76%

    Held 7th. 110 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between First Training and its closest rivals

Every comparison with First Training

6 comparisons

How has branded search demand for First Training changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for First Training in New Zealand fell from 140 to 110.
  • Across the 12 months ending September 2026, First Training fell from 5th to 6th among first aid training providers in New Zealand.

How did search popularity change for New Zealand first aid training providers in September 2026?

6 changes

  1. In September 2026, St John gained share of searches among first aid training providers in New Zealand, from 64.5% to 68.1%.

  2. In September 2026, NZ Red Cross lost share of searches among first aid training providers in New Zealand, from 27.4% to 23.9%.

  3. In September 2026, MediTrain lost share of searches among first aid training providers in New Zealand, from 3.8% to 3.3%.

  4. Estimated monthly branded searches for FACT Co in New Zealand rose 50% over 12 measured months, from 120 to 180 in September 2026.

  5. Estimated monthly branded searches for LifeCare in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.

  6. Estimated monthly branded searches for First Training in New Zealand fell 21.4% over 12 measured months, from 140 to 110 in September 2026.

How are First Training’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using First Training’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • first training

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How the Brand Demand Index is measured

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