FACT Co vs First Training:Which is more popular?
In September 2026, FACT Co had more branded searches than First Training among first aid training providers in New Zealand. FACT Co had about 180 branded searches, while First Training had 110. FACT Co made up 1.2% of all first aid training provider searches we track, and First Training accounted for 0.76%. When we asked ChatGPT and Google AI Overviews about first aid training providers, First Training appeared in three of the five answers and FACT Co in two. First Training was mentioned before FACT Co in three out of four answers that named either.
Who do people search for more?
FACT Co, about 64% more searches than First Training
Who does AI mention more?
First Training, mentioned in 3 of 5 answers, FACT Co in 2
Who does AI recommend more?
First Training, named ahead of FACT Co in 3 of 4 answers
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Top first aid training providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, First Training was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. FACT Co was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. First Training was listed before FACT Co in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
NZ Red Cross1st
St John2nd- First Training3rd
MediTrain4th
LifeCare5th- FACT Co6th
First Aid NZ–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- NZ Red Cross4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- St John3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MediTrain3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- First Training3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- LifeCare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- FACT Co2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- First Aid NZ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about first aid training providers
5 answers
Asked ChatGPT
“Which first aid training provider should I book in New Zealand?”
Asked ChatGPT
“What are the best first aid training providers in New Zealand?”
Asked ChatGPT
“What's the best first aid training provider in New Zealand for workplace certification?”
Searched Google, AI Overview
“first aid training provider”
Searched Google, AI Overview
“first aid training nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is FACT Co or First Training more popular in search?
This chart shows how often people search Google for FACT Co and First Training by name. Each line represents a brand's share of searches for all seven first aid training providers we track, month by month, from searches in New Zealand.
Share of searches by month for FACT Co, First Training. The figures are in the table below the chart.
View monthly share of searches table
| Month | St John | NZ Red Cross | MediTrain | First Aid NZ | FACT Co | First Training | LifeCare |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 67.6% | 24.6% | 3.3% | 2.2% | 0.82% | 0.96% | 0.61% |
| Nov 2025 | 67.8% | 24.6% | 3.3% | 2.3% | 0.62% | 0.96% | 0.48% |
| Dec 2025 | 73.7% | 19.8% | 2.9% | 2.1% | 0.55% | 0.45% | 0.45% |
| Jan 2026 | 69.3% | 23.1% | 3.4% | 2% | 0.84% | 0.63% | 0.77% |
| Feb 2026 | 65.7% | 25.9% | 3.9% | 2.1% | 0.66% | 0.73% | 0.93% |
| Mar 2026 | 61.7% | 29.9% | 3.7% | 2.3% | 0.81% | 0.69% | 0.87% |
| Apr 2026 | 70.1% | 22.5% | 3.4% | 2% | 0.85% | 0.64% | 0.5% |
| May 2026 | 64.6% | 27.4% | 3.1% | 2.3% | 1.1% | 0.72% | 0.72% |
| Jun 2026 | 62.9% | 28.6% | 3.8% | 1.9% | 1.1% | 0.57% | 1.1% |
| Jul 2026 | 69.5% | 22.3% | 3.4% | 1.5% | 1.5% | 0.98% | 0.77% |
| Aug 2026 | 64.5% | 27.4% | 3.8% | 1.7% | 1.1% | 0.72% | 0.72% |
| Sep 2026 | 68.1% | 23.9% | 3.3% | 1.9% | 1.2% | 0.76% | 0.76% |
How has the FACT Co and First Training comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: FACT Co took it in December 2025, First Training took it in February 2026, FACT Co took it in March 2026.
- Across the 12 months ending September 2026, FACT Co’s share of searches among first aid training providers in New Zealand moved from 0.82% to 1.2%, and its estimated monthly branded searches moved from 120 to 180.
- Across the 12 months ending September 2026, First Training’s share of searches among first aid training providers in New Zealand moved from 0.96% to 0.76%, and its estimated monthly branded searches moved from 140 to 110.
How did search popularity change for New Zealand first aid training providers in September 2026?
2 changes
Estimated monthly branded searches for FACT Co in New Zealand rose 50% over 12 measured months, from 120 to 180 in September 2026.
Estimated monthly branded searches for First Training in New Zealand fell 21.4% over 12 measured months, from 140 to 110 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using FACT Co’s and First Training’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
FACT Co
2 branded search terms
- fact co first aid
- factco
First Training
1 branded search term
- first training
Other head-to-heads among first aid training providers
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