NZ Red Cross vs St John:Which is more popular?
In September 2026, St John had more branded searches than NZ Red Cross among first aid training providers in New Zealand. St John had about 9,900 branded searches, while NZ Red Cross had 3,480. St John made up 68.1% of all first aid training provider searches we track, and NZ Red Cross accounted for 23.9%. When we asked ChatGPT and Google AI Overviews about first aid training providers, NZ Red Cross appeared in four of the five answers and St John in three. St John was mentioned before NZ Red Cross in three out of four answers that named either.
Who do people search for more?
St John, about 3 searches for every 1 for NZ Red Cross
Who does AI mention more?
NZ Red Cross, mentioned in 4 of 5 answers, St John in 3
Who does AI recommend more?
St John, named ahead of NZ Red Cross in 3 of 4 answers
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Top first aid training providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, NZ Red Cross was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. St John was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. St John was listed before NZ Red Cross in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- NZ Red Cross1st
- St John2nd
First Training3rd
MediTrain4th
LifeCare5th
FACT Co6th
First Aid NZ–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- NZ Red Cross4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- St John3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MediTrain3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- First Training3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- LifeCare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- FACT Co2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- First Aid NZ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about first aid training providers
5 answers
Asked ChatGPT
“Which first aid training provider should I book in New Zealand?”
Asked ChatGPT
“What are the best first aid training providers in New Zealand?”
Asked ChatGPT
“What's the best first aid training provider in New Zealand for workplace certification?”
Searched Google, AI Overview
“first aid training provider”
Searched Google, AI Overview
“first aid training nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is NZ Red Cross or St John more popular in search?
This chart shows how often people search Google for NZ Red Cross and St John by name. Each line represents a brand's share of searches for all seven first aid training providers we track, month by month, from searches in New Zealand.
Share of searches by month for St John, NZ Red Cross. The figures are in the table below the chart.
View monthly share of searches table
| Month | St John | NZ Red Cross | MediTrain | First Aid NZ | FACT Co | First Training | LifeCare |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 67.6% | 24.6% | 3.3% | 2.2% | 0.82% | 0.96% | 0.61% |
| Nov 2025 | 67.8% | 24.6% | 3.3% | 2.3% | 0.62% | 0.96% | 0.48% |
| Dec 2025 | 73.7% | 19.8% | 2.9% | 2.1% | 0.55% | 0.45% | 0.45% |
| Jan 2026 | 69.3% | 23.1% | 3.4% | 2% | 0.84% | 0.63% | 0.77% |
| Feb 2026 | 65.7% | 25.9% | 3.9% | 2.1% | 0.66% | 0.73% | 0.93% |
| Mar 2026 | 61.7% | 29.9% | 3.7% | 2.3% | 0.81% | 0.69% | 0.87% |
| Apr 2026 | 70.1% | 22.5% | 3.4% | 2% | 0.85% | 0.64% | 0.5% |
| May 2026 | 64.6% | 27.4% | 3.1% | 2.3% | 1.1% | 0.72% | 0.72% |
| Jun 2026 | 62.9% | 28.6% | 3.8% | 1.9% | 1.1% | 0.57% | 1.1% |
| Jul 2026 | 69.5% | 22.3% | 3.4% | 1.5% | 1.5% | 0.98% | 0.77% |
| Aug 2026 | 64.5% | 27.4% | 3.8% | 1.7% | 1.1% | 0.72% | 0.72% |
| Sep 2026 | 68.1% | 23.9% | 3.3% | 1.9% | 1.2% | 0.76% | 0.76% |
How has the NZ Red Cross and St John comparison changed over the last 12 months?
3 findings
- St John was ahead of NZ Red Cross in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, NZ Red Cross’ share of searches among first aid training providers in New Zealand moved from 24.6% to 23.9%, and its estimated monthly branded searches moved from 3.6K to 3.5K.
- Across the 12 months ending September 2026, St John’s share of searches among first aid training providers in New Zealand moved from 67.6% to 68.1%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for New Zealand first aid training providers in September 2026?
2 changes
In September 2026, St John gained share of searches among first aid training providers in New Zealand, from 64.5% to 68.1%.
In September 2026, NZ Red Cross lost share of searches among first aid training providers in New Zealand, from 27.4% to 23.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using NZ Red Cross’ and St John’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NZ Red Cross
2 branded search terms
- red cross first aid
- red cross first aid course
St John
1 branded search term
- st john
Other head-to-heads among first aid training providers
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