How popular isSt John in search?
In August 2026, there were an estimated 3.3K branded searches for St John in New Zealand which held steady over the last 11 months. St John holds 42.7% estimated Share of Search among New Zealand first aid training providers and is ranked 1st of 4 competitors for search popularity.
St John42.7%
NZ Red Cross37.2%MediTrain16.8%
First Aid NZ3.4%
Follow St John and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which first aid training providers compete with St John?
Share of Search by month for St John, NZ Red Cross, MediTrain, First Aid NZ. The figures are in the table below the chart.
View monthly share of search table
| Month | St John | NZ Red Cross | MediTrain | First Aid NZ |
|---|---|---|---|---|
| Oct 2025 | 47.2% | 36% | 12.2% | 4.6% |
| Nov 2025 | 43.4% | 38.4% | 13.1% | 5.1% |
| Dec 2025 | 44.7% | 35.4% | 14.4% | 5.5% |
| Jan 2026 | 45.3% | 35.2% | 15.6% | 3.9% |
| Feb 2026 | 40.2% | 40.8% | 15% | 3.9% |
| Mar 2026 | 36.3% | 45.4% | 14.3% | 4.1% |
| Apr 2026 | 39.5% | 41.8% | 14.6% | 4% |
| May 2026 | 37.5% | 45.3% | 13.3% | 4% |
| Jun 2026 | 39.7% | 39.5% | 17.2% | 3.6% |
| Jul 2026 | 46.6% | 34.4% | 15.9% | 3.1% |
| Aug 2026 | 42.7% | 37.2% | 16.8% | 3.4% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.7% | 3.3K | -1.8% | -4 points | |
| 2, held 2nd | 37.2% | 2.8K | +15.9% | +2.8 points | |
| 3, held 3rd | 16.8% | 1.3K | +13.3% | +0.9 points | |
| 4, held 4th | 3.4% | 260 | +18.2% | +0.3 points |
1.
St John42.7%
held 1st · 3.3K estimated branded searches · -1.8% vs prior month · -4 points
37.2%
held 2nd · 2.8K estimated branded searches · +15.9% vs prior month · +2.8 points
16.8%
held 3rd · 1.3K estimated branded searches · +13.3% vs prior month · +0.9 points
3.4%
held 4th · 260 estimated branded searches · +18.2% vs prior month · +0.3 points
Compare search popularity between St John and its closest rivals
How has branded search demand for St John changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for St John in New Zealand held steady at 3.3K.
- Across the 11 months ending August 2026, St John’s estimated Share of Search among first aid training providers in New Zealand decreased from 47.2% to 42.7%.
- Across the 11 months ending August 2026, St John’s estimated Share of Search among first aid training providers in New Zealand peaked at 47.2% in October 2025 and was lowest at 36.3% in March 2026.
How did search popularity change for New Zealand first aid training providers in August 2026?
4 changes
In August 2026, NZ Red Cross gained estimated Share of Search among first aid training providers in New Zealand, from 34.4% to 37.2%.
In August 2026, MediTrain gained estimated Share of Search among first aid training providers in New Zealand, from 15.9% to 16.8%.
In August 2026, St John lost estimated Share of Search among first aid training providers in New Zealand, from 46.6% to 42.7%.
Estimated monthly branded searches for First Aid NZ in New Zealand fell 18.8% over 11 measured months, from 320 to 260 in August 2026.
How is St John measured?
Brandwave collects information about searches that people make online using St John’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- st john ambulance first aid course
- st john cpr course
- st john first aid course
- st john first aid training
- st john mental health first aid course
Do you work for St John? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is St John your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.