How popular isFirst Aid NZ in search?
In August 2026, there were an estimated 260 branded searches for First Aid NZ in New Zealand which is down 18.8% over the last 11 months. First Aid NZ holds 3.4% estimated Share of Search among New Zealand first aid training providers and is ranked 4th of 4 competitors for search popularity.
St John42.7%
NZ Red Cross37.2%MediTrain16.8%
First Aid NZ3.4%
Follow First Aid NZ and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which first aid training providers compete with First Aid NZ?
Share of Search by month for St John, NZ Red Cross, MediTrain, First Aid NZ. The figures are in the table below the chart.
View monthly share of search table
| Month | St John | NZ Red Cross | MediTrain | First Aid NZ |
|---|---|---|---|---|
| Oct 2025 | 47.2% | 36% | 12.2% | 4.6% |
| Nov 2025 | 43.4% | 38.4% | 13.1% | 5.1% |
| Dec 2025 | 44.7% | 35.4% | 14.4% | 5.5% |
| Jan 2026 | 45.3% | 35.2% | 15.6% | 3.9% |
| Feb 2026 | 40.2% | 40.8% | 15% | 3.9% |
| Mar 2026 | 36.3% | 45.4% | 14.3% | 4.1% |
| Apr 2026 | 39.5% | 41.8% | 14.6% | 4% |
| May 2026 | 37.5% | 45.3% | 13.3% | 4% |
| Jun 2026 | 39.7% | 39.5% | 17.2% | 3.6% |
| Jul 2026 | 46.6% | 34.4% | 15.9% | 3.1% |
| Aug 2026 | 42.7% | 37.2% | 16.8% | 3.4% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.7% | 3.3K | -1.8% | -4 points | |
| 2, held 2nd | 37.2% | 2.8K | +15.9% | +2.8 points | |
| 3, held 3rd | 16.8% | 1.3K | +13.3% | +0.9 points | |
| 4, held 4th | 3.4% | 260 | +18.2% | +0.3 points |
1.
St John42.7%
held 1st · 3.3K estimated branded searches · -1.8% vs prior month · -4 points
37.2%
held 2nd · 2.8K estimated branded searches · +15.9% vs prior month · +2.8 points
16.8%
held 3rd · 1.3K estimated branded searches · +13.3% vs prior month · +0.9 points
3.4%
held 4th · 260 estimated branded searches · +18.2% vs prior month · +0.3 points
Compare search popularity between First Aid NZ and its closest rivals
How has branded search demand for First Aid NZ changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for First Aid NZ in New Zealand fell from 320 to 260.
- Across the 11 months ending August 2026, First Aid NZ’s estimated Share of Search among first aid training providers in New Zealand decreased from 4.6% to 3.4%.
- Across the 11 months ending August 2026, First Aid NZ’s estimated Share of Search among first aid training providers in New Zealand peaked at 5.5% in December 2025 and was lowest at 3.1% in July 2026.
How did search popularity change for New Zealand first aid training providers in August 2026?
4 changes
In August 2026, NZ Red Cross gained estimated Share of Search among first aid training providers in New Zealand, from 34.4% to 37.2%.
In August 2026, MediTrain gained estimated Share of Search among first aid training providers in New Zealand, from 15.9% to 16.8%.
In August 2026, St John lost estimated Share of Search among first aid training providers in New Zealand, from 46.6% to 42.7%.
Estimated monthly branded searches for First Aid NZ in New Zealand fell 18.8% over 11 measured months, from 320 to 260 in August 2026.
How is First Aid NZ measured?
Brandwave collects information about searches that people make online using First Aid NZ’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- first aid nz
- psychological first aid nz
Do you work for First Aid NZ? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is First Aid NZ your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.