First aid training providers in New Zealand:Which brands are most popular in search?
In August 2026, St John was the most searched among first aid training providers in New Zealand, with an estimated 3.3K branded searches and 42.7% estimated Share of Search within this set.
St John42.7%
NZ Red Cross37.2%MediTrain16.8%
First Aid NZ3.4%
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Share of SearchLeaderboard
Compare the first aid course providers New Zealand workplaces and individuals train with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for St John, NZ Red Cross, MediTrain, First Aid NZ. The figures are in the table below the chart.
View monthly share of search table
| Month | St John | NZ Red Cross | MediTrain | First Aid NZ |
|---|---|---|---|---|
| Oct 2025 | 47.2% | 36% | 12.2% | 4.6% |
| Nov 2025 | 43.4% | 38.4% | 13.1% | 5.1% |
| Dec 2025 | 44.7% | 35.4% | 14.4% | 5.5% |
| Jan 2026 | 45.3% | 35.2% | 15.6% | 3.9% |
| Feb 2026 | 40.2% | 40.8% | 15% | 3.9% |
| Mar 2026 | 36.3% | 45.4% | 14.3% | 4.1% |
| Apr 2026 | 39.5% | 41.8% | 14.6% | 4% |
| May 2026 | 37.5% | 45.3% | 13.3% | 4% |
| Jun 2026 | 39.7% | 39.5% | 17.2% | 3.6% |
| Jul 2026 | 46.6% | 34.4% | 15.9% | 3.1% |
| Aug 2026 | 42.7% | 37.2% | 16.8% | 3.4% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.7% | 3.3K | -1.8% | -4 points | |
| 2, held 2nd | 37.2% | 2.8K | +15.9% | +2.8 points | |
| 3, held 3rd | 16.8% | 1.3K | +13.3% | +0.9 points | |
| 4, held 4th | 3.4% | 260 | +18.2% | +0.3 points |
1.
St John42.7%
held 1st · 3.3K estimated branded searches · -1.8% vs prior month · -4 points
37.2%
held 2nd · 2.8K estimated branded searches · +15.9% vs prior month · +2.8 points
16.8%
held 3rd · 1.3K estimated branded searches · +13.3% vs prior month · +0.9 points
3.4%
held 4th · 260 estimated branded searches · +18.2% vs prior month · +0.3 points
Compare search popularity between leading brands
- St John vs NZ Red Cross: compare search popularity
- St John vs First Aid NZ: compare search popularity
- NZ Red Cross vs First Aid NZ: compare search popularity
- MediTrain vs First Aid NZ: compare search popularity
- Compare any of these brands
Which brand is most popular in search among first aid training providers in New Zealand?
4 brands
In August 2026, St John was the most searched among first aid training providers in New Zealand, with an estimated 3.3K branded searches and 42.7% estimated Share of Search within this set. NZ Red Cross is in 2nd place, 5.5 percentage points behind at 37.2% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| St John | 47.2% → 42.7% | 47.2%Oct 2025 | 36.3%Mar 2026 | 1st |
| NZ Red Cross | 36% → 37.2% | 45.4%Mar 2026 | 34.4%Jul 2026 | 2nd |
| MediTrain | 12.2% → 16.8% | 17.2%Jun 2026 | 12.2%Oct 2025 | 3rd |
| First Aid NZ | 4.6% → 3.4% | 5.5%Dec 2025 | 3.1%Jul 2026 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, St John’s estimated Share of Search among first aid training providers in New Zealand decreased from 47.2% to 42.7%.
- Across the 11 months ending August 2026, NZ Red Cross’ estimated Share of Search among first aid training providers in New Zealand increased from 36% to 37.2%.
- Across the 11 months ending August 2026, MediTrain’s estimated Share of Search among first aid training providers in New Zealand increased from 12.2% to 16.8%.
- Across the 11 months ending August 2026, First Aid NZ’s estimated Share of Search among first aid training providers in New Zealand decreased from 4.6% to 3.4%.
- Across the 11 months ending August 2026, St John’s estimated Share of Search among first aid training providers in New Zealand peaked at 47.2% in October 2025 and was lowest at 36.3% in March 2026.
- Across the 11 months ending August 2026, NZ Red Cross’ estimated Share of Search among first aid training providers in New Zealand peaked at 45.4% in March 2026 and was lowest at 34.4% in July 2026.
- Across the 11 months ending August 2026, MediTrain’s estimated Share of Search among first aid training providers in New Zealand peaked at 17.2% in June 2026 and was lowest at 12.2% in October 2025.
- Across the 11 months ending August 2026, First Aid NZ’s estimated Share of Search among first aid training providers in New Zealand peaked at 5.5% in December 2025 and was lowest at 3.1% in July 2026.
How did search popularity change for New Zealand first aid training providers in August 2026?
4 changes
In August 2026, NZ Red Cross gained estimated Share of Search among first aid training providers in New Zealand, from 34.4% to 37.2%.
In August 2026, MediTrain gained estimated Share of Search among first aid training providers in New Zealand, from 15.9% to 16.8%.
In August 2026, St John lost estimated Share of Search among first aid training providers in New Zealand, from 46.6% to 42.7%.
Estimated monthly branded searches for First Aid NZ in New Zealand fell 18.8% over 11 measured months, from 320 to 260 in August 2026.
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