First Aid NZ vs St John:Which is more popular by branded search in New Zealand?
In August 2026, St John had more branded searches than First Aid NZ among first aid training providers in New Zealand. St John was estimated to have 3.3K branded searches compared to First Aid NZ’s 260, and held a 42.7% Share of Search versus First Aid NZ’s 3.4%.
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Which is more popular in search, First Aid NZ or St John?
Compare the first aid course providers New Zealand workplaces and individuals train with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for St John, First Aid NZ. The figures are in the table below the chart.
View monthly share of search table
| Month | St John | NZ Red Cross | MediTrain | First Aid NZ |
|---|---|---|---|---|
| Oct 2025 | 47.2% | 36% | 12.2% | 4.6% |
| Nov 2025 | 43.4% | 38.4% | 13.1% | 5.1% |
| Dec 2025 | 44.7% | 35.4% | 14.4% | 5.5% |
| Jan 2026 | 45.3% | 35.2% | 15.6% | 3.9% |
| Feb 2026 | 40.2% | 40.8% | 15% | 3.9% |
| Mar 2026 | 36.3% | 45.4% | 14.3% | 4.1% |
| Apr 2026 | 39.5% | 41.8% | 14.6% | 4% |
| May 2026 | 37.5% | 45.3% | 13.3% | 4% |
| Jun 2026 | 39.7% | 39.5% | 17.2% | 3.6% |
| Jul 2026 | 46.6% | 34.4% | 15.9% | 3.1% |
| Aug 2026 | 42.7% | 37.2% | 16.8% | 3.4% |
| Sep 2026 | — | — | — | — |
How has the First Aid NZ and St John comparison changed over the last 12 months?
3 findings
- St John was ahead of First Aid NZ in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, First Aid NZ’s estimated Share of Search among first aid training providers in New Zealand moved from 4.6% to 3.4%, and its estimated monthly branded searches moved from 320 to 260.
- Across the 11 months ending August 2026, St John’s estimated Share of Search among first aid training providers in New Zealand moved from 47.2% to 42.7%, and its estimated monthly branded searches held steady at 3.3K.
How did search popularity change for New Zealand first aid training providers in August 2026?
2 changes
In August 2026, St John lost estimated Share of Search among first aid training providers in New Zealand, from 46.6% to 42.7%.
Estimated monthly branded searches for First Aid NZ in New Zealand fell 18.8% over 11 measured months, from 320 to 260 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using First Aid NZ’s and St John’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
First Aid NZ
2 branded search terms
- first aid nz
- psychological first aid nz
St John
5 branded search terms
- st john ambulance first aid course
- st john cpr course
- st john first aid course
- st john first aid training
- st john mental health first aid course
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.