First Training vs LifeCare:Which is more popular?
In September 2026, First Training and LifeCare were level in searches among first aid training providers in New Zealand, with an estimated 110 branded searches each, at 0.76% of the total each. When we asked ChatGPT and Google AI Overviews about first aid training providers, First Training and LifeCare each appeared in three of the five answers. First Training was mentioned before LifeCare in three out of five answers.
Who do people search for more?
First Training and LifeCare are searched for about as often as each other.
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
First Training, named ahead of LifeCare in 3 of 5 answers
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Top first aid training providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, First Training was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. LifeCare was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. First Training was listed before LifeCare in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
NZ Red Cross1st
St John2nd- First Training3rd
MediTrain4th
LifeCare5th
FACT Co6th
First Aid NZ–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- NZ Red Cross4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- St John3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MediTrain3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- First Training3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- LifeCare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- FACT Co2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- First Aid NZ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about first aid training providers
5 answers
Asked ChatGPT
“Which first aid training provider should I book in New Zealand?”
Asked ChatGPT
“What are the best first aid training providers in New Zealand?”
Asked ChatGPT
“What's the best first aid training provider in New Zealand for workplace certification?”
Searched Google, AI Overview
“first aid training provider”
Searched Google, AI Overview
“first aid training nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is First Training or LifeCare more popular in search?
This chart shows how often people search Google for First Training and LifeCare by name. Each line represents a brand's share of searches for all seven first aid training providers we track, month by month, from searches in New Zealand.
Share of searches by month for First Training, LifeCare. The figures are in the table below the chart.
View monthly share of searches table
| Month | St John | NZ Red Cross | MediTrain | First Aid NZ | FACT Co | First Training | LifeCare |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 67.6% | 24.6% | 3.3% | 2.2% | 0.82% | 0.96% | 0.61% |
| Nov 2025 | 67.8% | 24.6% | 3.3% | 2.3% | 0.62% | 0.96% | 0.48% |
| Dec 2025 | 73.7% | 19.8% | 2.9% | 2.1% | 0.55% | 0.45% | 0.45% |
| Jan 2026 | 69.3% | 23.1% | 3.4% | 2% | 0.84% | 0.63% | 0.77% |
| Feb 2026 | 65.7% | 25.9% | 3.9% | 2.1% | 0.66% | 0.73% | 0.93% |
| Mar 2026 | 61.7% | 29.9% | 3.7% | 2.3% | 0.81% | 0.69% | 0.87% |
| Apr 2026 | 70.1% | 22.5% | 3.4% | 2% | 0.85% | 0.64% | 0.5% |
| May 2026 | 64.6% | 27.4% | 3.1% | 2.3% | 1.1% | 0.72% | 0.72% |
| Jun 2026 | 62.9% | 28.6% | 3.8% | 1.9% | 1.1% | 0.57% | 1.1% |
| Jul 2026 | 69.5% | 22.3% | 3.4% | 1.5% | 1.5% | 0.98% | 0.77% |
| Aug 2026 | 64.5% | 27.4% | 3.8% | 1.7% | 1.1% | 0.72% | 0.72% |
| Sep 2026 | 68.1% | 23.9% | 3.3% | 1.9% | 1.2% | 0.76% | 0.76% |
How has the First Training and LifeCare comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: LifeCare took it in January 2026, First Training took it in April 2026, LifeCare took it in June 2026, First Training took it in July 2026.
- Across the 12 months ending September 2026, First Training’s share of searches among first aid training providers in New Zealand moved from 0.96% to 0.76%, and its estimated monthly branded searches moved from 140 to 110.
- Across the 12 months ending September 2026, LifeCare’s share of searches among first aid training providers in New Zealand moved from 0.61% to 0.76%, and its estimated monthly branded searches moved from 90 to 110.
How did search popularity change for New Zealand first aid training providers in September 2026?
2 changes
Estimated monthly branded searches for LifeCare in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.
Estimated monthly branded searches for First Training in New Zealand fell 21.4% over 12 measured months, from 140 to 110 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using First Training’s and LifeCare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
First Training
1 branded search term
- first training
LifeCare
1 branded search term
- lifecare first aid
Other head-to-heads among first aid training providers
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