Brandwave

First Training vs NZ Red Cross:Which is more popular?

In September 2026, NZ Red Cross had more branded searches than First Training among first aid training providers in New Zealand. NZ Red Cross had about 3,480 branded searches, while First Training had 110. NZ Red Cross made up 23.9% of all first aid training provider searches we track, and First Training accounted for 0.76%. When we asked ChatGPT and Google AI Overviews about first aid training providers, NZ Red Cross appeared in four of the five answers and First Training in three. NZ Red Cross was mentioned before First Training in four out of five answers.

Among first aid training providers in New Zealand in September 2026

Who do people search for more?

NZ Red Cross, about 32 searches for every 1 for First Training

NZ Red Cross 3.5K searchesFirst Training 110 searches

Who does AI mention more?

NZ Red Cross, mentioned in 4 of 5 answers, First Training in 3

NZ Red Cross in 4 of 5First Training in 3 of 5

Who does AI recommend more?

NZ Red Cross, named ahead of First Training in 4 of 5 answers

NZ Red Cross first in 4First Training first in 1

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Top first aid training providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NZ Red Cross was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. First Training was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. NZ Red Cross was listed before First Training in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NZ Red Cross1st
  2. St John2nd
  3. First Training3rd
  4. MediTrain4th
  5. LifeCare5th
  6. FACT Co6th
  7. First Aid NZ–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NZ Red Cross4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • St John3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MediTrain3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • First Training3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LifeCare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FACT Co2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • First Aid NZ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about first aid training providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is First Training or NZ Red Cross more popular in search?

This chart shows how often people search Google for First Training and NZ Red Cross by name. Each line represents a brand's share of searches for all seven first aid training providers we track, month by month, from searches in New Zealand.

First Training and NZ Red Cross among first aid training providers in New Zealand, by month

Share of searches by month for NZ Red Cross, First Training. The figures are in the table below the chart.

View monthly share of searches table
MonthSt JohnNZ Red CrossMediTrainFirst Aid NZFACT CoFirst TrainingLifeCare
Oct 202567.6%24.6%3.3%2.2%0.82%0.96%0.61%
Nov 202567.8%24.6%3.3%2.3%0.62%0.96%0.48%
Dec 202573.7%19.8%2.9%2.1%0.55%0.45%0.45%
Jan 202669.3%23.1%3.4%2%0.84%0.63%0.77%
Feb 202665.7%25.9%3.9%2.1%0.66%0.73%0.93%
Mar 202661.7%29.9%3.7%2.3%0.81%0.69%0.87%
Apr 202670.1%22.5%3.4%2%0.85%0.64%0.5%
May 202664.6%27.4%3.1%2.3%1.1%0.72%0.72%
Jun 202662.9%28.6%3.8%1.9%1.1%0.57%1.1%
Jul 202669.5%22.3%3.4%1.5%1.5%0.98%0.77%
Aug 202664.5%27.4%3.8%1.7%1.1%0.72%0.72%
Sep 202668.1%23.9%3.3%1.9%1.2%0.76%0.76%

How has the First Training and NZ Red Cross comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand first aid training providers in September 2026?

2 changes

  1. In September 2026, NZ Red Cross lost share of searches among first aid training providers in New Zealand, from 27.4% to 23.9%.

  2. Estimated monthly branded searches for First Training in New Zealand fell 21.4% over 12 measured months, from 140 to 110 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using First Training’s and NZ Red Cross’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

First Training

1 branded search term

  • first training

NZ Red Cross

2 branded search terms

  • red cross first aid
  • red cross first aid course

How the Brand Demand Index is measured

Other head-to-heads among first aid training providers

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