Coastguard NZ vs St John:Which is more popular?
In September 2026, St John had more branded searches than Coastguard NZ among ambulance and rescue charities in New Zealand. St John had about 9,900 branded searches, while Coastguard NZ had 1,600. St John made up 56.3% of all ambulance and rescue charity searches we track, and Coastguard NZ accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about ambulance and rescue charities, St John appeared in three of the four answers and Coastguard NZ in two. St John was mentioned before Coastguard NZ in every answer.
Who do people search for more?
St John, about 6 searches for every 1 for Coastguard NZ
Who does AI mention more?
St John, mentioned in 3 of 4 answers, Coastguard NZ in 2
Who does AI recommend more?
St John, named ahead of Coastguard NZ in every answer
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Top ambulance and rescue charities in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, St John was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Coastguard NZ was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. St John was listed before Coastguard NZ in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- St John3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Wellington Free Ambulance3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Coastguard NZ2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Westpac Rescue Helicopter2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Surf Life Saving NZ1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about ambulance and rescue charities
4 answers
Asked ChatGPT
“Which ambulance and rescue charity should I join in New Zealand?”
Asked ChatGPT
“What are the best ambulance and rescue charities in New Zealand?”
Asked ChatGPT
“What's the best ambulance and rescue charity in New Zealand for community support?”
Searched Google, AI Overview
“ambulance charity nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“rescue charity nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Coastguard NZ or St John more popular in search?
This chart shows how often people search Google for Coastguard NZ and St John by name. Each line represents a brand's share of searches for all five ambulance and rescue charities we track, month by month, from searches in New Zealand.
Share of searches by month for St John, Coastguard NZ. The figures are in the table below the chart.
View monthly share of searches table
| Month | St John | Wellington Free Ambulance | Surf Life Saving NZ | Coastguard NZ | Westpac Rescue Helicopter |
|---|---|---|---|---|---|
| Oct 2025 | 54.7% | 10.2% | 16% | 13.3% | 5.8% |
| Nov 2025 | 49.9% | 9.7% | 18.1% | 15.6% | 6.7% |
| Dec 2025 | 46.6% | 10.6% | 10.9% | 24.3% | 7.7% |
| Jan 2026 | 49.9% | 9.4% | 14.6% | 19.4% | 6.7% |
| Feb 2026 | 54.3% | 11.5% | 13.2% | 15.4% | 5.7% |
| Mar 2026 | 56.3% | 13% | 13.6% | 11.3% | 5.9% |
| Apr 2026 | 61.1% | 11.3% | 9.9% | 11.4% | 6.4% |
| May 2026 | 59.8% | 13% | 7.9% | 9.5% | 9.9% |
| Jun 2026 | 60.2% | 11.1% | 9.7% | 10.9% | 8.1% |
| Jul 2026 | 61.4% | 13.1% | 9.9% | 9.1% | 6.4% |
| Aug 2026 | 57.7% | 14.4% | 14% | 8.6% | 5.3% |
| Sep 2026 | 56.3% | 15.1% | 13.6% | 9.1% | 5.9% |
How has the Coastguard NZ and St John comparison changed over the last 12 months?
3 findings
- St John was ahead of Coastguard NZ in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Coastguard NZ’s share of searches among ambulance and rescue charities in New Zealand moved from 13.3% to 9.1%, and its estimated monthly branded searches moved from 2.4K to 1.6K.
- Across the 12 months ending September 2026, St John’s share of searches among ambulance and rescue charities in New Zealand moved from 54.7% to 56.3%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for New Zealand ambulance and rescue charities in September 2026?
2 changes
In September 2026, St John lost share of searches among ambulance and rescue charities in New Zealand, from 57.7% to 56.3%.
Estimated monthly branded searches for Coastguard NZ in New Zealand fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Coastguard NZ’s and St John’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Coastguard NZ
12 branded search terms
- coastguard membership
- coastguard membership nz
- coastguard nz
- coastguard nz app
- coastguard nz logo
- coastguard nz membership
- coastguard taranaki
- coastguard volunteer nz
- join coastguard nz
- nz coastguard membership
- volunteer coastguard nz
- wanganui coastguard
St John
1 branded search term
- st john
Other head-to-heads among ambulance and rescue charities
- St John vs Wellington Free Ambulance: compare popularity
- St John vs Surf Life Saving NZ: compare popularity
- St John vs Westpac Rescue Helicopter: compare popularity
- Wellington Free Ambulance vs Surf Life Saving NZ: compare popularity
- Wellington Free Ambulance vs Coastguard NZ: compare popularity
- Wellington Free Ambulance vs Westpac Rescue Helicopter: compare popularity
Put your own brand in this comparison
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