How popular isSurf Life Saving NZ?
In September 2026, people searched for Surf Life Saving NZ by name about 2,400 times in New Zealand, a 17.2% decrease from the previous year. These searches made up 13.6% of all New Zealand ambulance and rescue charity searches, placing Surf Life Saving NZ third out of five charities. When we asked both ChatGPT and Google AI Overviews about ambulance and rescue charities, Surf Life Saving NZ appeared in one of the four answers and was the fifth most recommended of the five.
Surf Life Saving NZ is the third most searched of 5 competitors and the fifth most recommended in AI answers.
St JohnShare of searches 56.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
Wellington Free AmbulanceShare of searches 15.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
Surf Life Saving NZShare of searches 13.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
Coastguard NZShare of searches 9.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th- Westpac Rescue HelicopterShare of searches 5.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
Follow Surf Life Saving NZ and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top ambulance and rescue charities in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Surf Life Saving NZ was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Surf Life Saving NZ is the fifth most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- St John3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Wellington Free Ambulance3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Coastguard NZ2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Westpac Rescue Helicopter2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Surf Life Saving NZ1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about ambulance and rescue charities
4 answers
Asked ChatGPT
“Which ambulance and rescue charity should I join in New Zealand?”
Asked ChatGPT
“What are the best ambulance and rescue charities in New Zealand?”
Asked ChatGPT
“What's the best ambulance and rescue charity in New Zealand for community support?”
Searched Google, AI Overview
“ambulance charity nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“rescue charity nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which ambulance and rescue charities compete with Surf Life Saving NZ?
Share of searches by month for St John, Wellington Free Ambulance, Surf Life Saving NZ, Coastguard NZ, Westpac Rescue Helicopter. The figures are in the table below the chart.
View monthly share of searches table
| Month | St John | Wellington Free Ambulance | Surf Life Saving NZ | Coastguard NZ | Westpac Rescue Helicopter |
|---|---|---|---|---|---|
| Oct 2025 | 54.7% | 10.2% | 16% | 13.3% | 5.8% |
| Nov 2025 | 49.9% | 9.7% | 18.1% | 15.6% | 6.7% |
| Dec 2025 | 46.6% | 10.6% | 10.9% | 24.3% | 7.7% |
| Jan 2026 | 49.9% | 9.4% | 14.6% | 19.4% | 6.7% |
| Feb 2026 | 54.3% | 11.5% | 13.2% | 15.4% | 5.7% |
| Mar 2026 | 56.3% | 13% | 13.6% | 11.3% | 5.9% |
| Apr 2026 | 61.1% | 11.3% | 9.9% | 11.4% | 6.4% |
| May 2026 | 59.8% | 13% | 7.9% | 9.5% | 9.9% |
| Jun 2026 | 60.2% | 11.1% | 9.7% | 10.9% | 8.1% |
| Jul 2026 | 61.4% | 13.1% | 9.9% | 9.1% | 6.4% |
| Aug 2026 | 57.7% | 14.4% | 14% | 8.6% | 5.3% |
| Sep 2026 | 56.3% | 15.1% | 13.6% | 9.1% | 5.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.3% | 9.9K | 0% | -1.4 points | |
| 2, held 2nd | 15.1% | 2.7K | +7.7% | +0.7 points | |
| 3, held 3rd | 13.6% | 2.4K | 0% | -0.3 points | |
| 4, held 4th | 9.1% | 1.6K | +8.1% | +0.5 points | |
| 5, held 5th | 5.9% | 1K | +14.3% | +0.6 points |
1.
St John56.3%
Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share -1.4 points.
15.1%
Held 2nd. 2.7K estimated branded searches, +7.7% vs prior month. Share +0.7 points.
13.6%
Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share -0.3 points.
9.1%
Held 4th. 1.6K estimated branded searches, +8.1% vs prior month. Share +0.5 points.
Held 5th. 1K estimated branded searches, +14.3% vs prior month. Share +0.6 points.
Compare popularity between Surf Life Saving NZ and its closest rivals
Every comparison with Surf Life Saving NZ
4 comparisons
How has branded search demand for Surf Life Saving NZ changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Surf Life Saving NZ in New Zealand fell from 2.9K to 2.4K.
- Across the 12 months ending September 2026, Surf Life Saving NZ’s share of searches among ambulance and rescue charities in New Zealand decreased from 16% to 13.6%.
- Across the 12 months ending September 2026, Surf Life Saving NZ’s share of searches among ambulance and rescue charities in New Zealand peaked at 18.1% in November 2025 and was lowest at 7.9% in May 2026.
- Across the 12 months ending September 2026, Surf Life Saving NZ fell from 2nd to 3rd among ambulance and rescue charities in New Zealand.
How did search popularity change for New Zealand ambulance and rescue charities in September 2026?
5 changes
In September 2026, Wellington Free Ambulance gained share of searches among ambulance and rescue charities in New Zealand, from 14.4% to 15.1%.
In September 2026, Westpac Rescue Helicopter gained share of searches among ambulance and rescue charities in New Zealand, from 5.3% to 5.9%.
In September 2026, St John lost share of searches among ambulance and rescue charities in New Zealand, from 57.7% to 56.3%.
Estimated monthly branded searches for Coastguard NZ in New Zealand fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.
Estimated monthly branded searches for Surf Life Saving NZ in New Zealand fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
How are Surf Life Saving NZ’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Surf Life Saving NZ’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- slsnz
- surf life saving nz
- surf lifesaving nz
Who owns Surf Life Saving NZ?
Surf Life Saving NZ is owned by Surf Life Saving New Zealand. Brandwave does not track any other brands owned by Surf Life Saving New Zealand.
Do you work for Surf Life Saving NZ? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Surf Life Saving NZ your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.