Surf Life Saving NZ vs Westpac Rescue Helicopter:Which is more popular?

Name: Surf Life Saving NZ vs Westpac Rescue Helicopter: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Surf Life Saving NZ had more branded searches than Westpac Rescue Helicopter among ambulance and rescue charities in New Zealand. Surf Life Saving NZ had about 2,400 branded searches, while Westpac Rescue Helicopter had 1,040. Surf Life Saving NZ made up 13.6% of all ambulance and rescue charity searches we track, and Westpac Rescue Helicopter accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about ambulance and rescue charities, Westpac Rescue Helicopter appeared in two of the four answers and Surf Life Saving NZ in one. Surf Life Saving NZ and Westpac Rescue Helicopter were each mentioned first in one of the two answers that named either.

Among ambulance and rescue charities in New Zealand in September 2026

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Top ambulance and rescue charities in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Westpac Rescue Helicopter was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Surf Life Saving NZ was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Surf Life Saving NZ and Westpac Rescue Helicopter were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
St John	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Wellington Free Ambulance	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Coastguard NZ	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Westpac Rescue Helicopter	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Surf Life Saving NZ	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4

St John3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Wellington Free Ambulance3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Coastguard NZ2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Westpac Rescue Helicopter2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Surf Life Saving NZ1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about ambulance and rescue charities

4 answers

Asked ChatGPT
“Which ambulance and rescue charity should I join in New Zealand?”
Asked ChatGPT
“What are the best ambulance and rescue charities in New Zealand?”
Asked ChatGPT
“What's the best ambulance and rescue charity in New Zealand for community support?”
Searched Google, AI Overview
“ambulance charity nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“rescue charity nz”

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Surf Life Saving NZ or Westpac Rescue Helicopter more popular in search?

This chart shows how often people search Google for Surf Life Saving NZ and Westpac Rescue Helicopter by name. Each line represents a brand's share of searches for all five ambulance and rescue charities we track, month by month, from searches in New Zealand.

Surf Life Saving NZ and Westpac Rescue Helicopter among ambulance and rescue charities in New Zealand, by month

Month	St John	Wellington Free Ambulance	Surf Life Saving NZ	Coastguard NZ	Westpac Rescue Helicopter
Oct 2025	54.7%	10.2%	16%	13.3%	5.8%
Nov 2025	49.9%	9.7%	18.1%	15.6%	6.7%
Dec 2025	46.6%	10.6%	10.9%	24.3%	7.7%
Jan 2026	49.9%	9.4%	14.6%	19.4%	6.7%
Feb 2026	54.3%	11.5%	13.2%	15.4%	5.7%
Mar 2026	56.3%	13%	13.6%	11.3%	5.9%
Apr 2026	61.1%	11.3%	9.9%	11.4%	6.4%
May 2026	59.8%	13%	7.9%	9.5%	9.9%
Jun 2026	60.2%	11.1%	9.7%	10.9%	8.1%
Jul 2026	61.4%	13.1%	9.9%	9.1%	6.4%
Aug 2026	57.7%	14.4%	14%	8.6%	5.3%
Sep 2026	56.3%	15.1%	13.6%	9.1%	5.9%

How has the Surf Life Saving NZ and Westpac Rescue Helicopter comparison changed over the last 12 months?

3 findings

The lead changed hands 2 times in the 12 months ending September 2026: Westpac Rescue Helicopter took it in May 2026, Surf Life Saving NZ took it in June 2026.
Across the 12 months ending September 2026, Surf Life Saving NZ’s share of searches among ambulance and rescue charities in New Zealand moved from 16% to 13.6%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
Across the 12 months ending September 2026, Westpac Rescue Helicopter’s share of searches among ambulance and rescue charities in New Zealand moved from 5.8% to 5.9%, and its estimated monthly branded searches moved from 1.1K to 1K.

How did search popularity change for New Zealand ambulance and rescue charities in September 2026?

2 changes

In September 2026, Westpac Rescue Helicopter gained share of searches among ambulance and rescue charities in New Zealand, from 5.3% to 5.9%.
Estimated monthly branded searches for Surf Life Saving NZ in New Zealand fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Surf Life Saving NZ’s and Westpac Rescue Helicopter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.