St John vs Westpac Rescue Helicopter:Which is more popular?

Name: St John vs Westpac Rescue Helicopter: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, St John had more branded searches than Westpac Rescue Helicopter among ambulance and rescue charities in New Zealand. St John had about 9,900 branded searches, while Westpac Rescue Helicopter had 1,040. St John made up 56.3% of all ambulance and rescue charity searches we track, and Westpac Rescue Helicopter accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about ambulance and rescue charities, St John appeared in three of the four answers and Westpac Rescue Helicopter in two. St John was mentioned before Westpac Rescue Helicopter in every answer.

Among ambulance and rescue charities in New Zealand in September 2026

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Top ambulance and rescue charities in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, St John was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Westpac Rescue Helicopter was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. St John was listed before Westpac Rescue Helicopter in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
St John	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Wellington Free Ambulance	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Coastguard NZ	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Westpac Rescue Helicopter	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Surf Life Saving NZ	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4

St John3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Wellington Free Ambulance3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Coastguard NZ2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Westpac Rescue Helicopter2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Surf Life Saving NZ1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about ambulance and rescue charities

4 answers

Asked ChatGPT
“Which ambulance and rescue charity should I join in New Zealand?”
Asked ChatGPT
“What are the best ambulance and rescue charities in New Zealand?”
Asked ChatGPT
“What's the best ambulance and rescue charity in New Zealand for community support?”
Searched Google, AI Overview
“ambulance charity nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“rescue charity nz”

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is St John or Westpac Rescue Helicopter more popular in search?

This chart shows how often people search Google for St John and Westpac Rescue Helicopter by name. Each line represents a brand's share of searches for all five ambulance and rescue charities we track, month by month, from searches in New Zealand.

St John and Westpac Rescue Helicopter among ambulance and rescue charities in New Zealand, by month

Month	St John	Wellington Free Ambulance	Surf Life Saving NZ	Coastguard NZ	Westpac Rescue Helicopter
Oct 2025	54.7%	10.2%	16%	13.3%	5.8%
Nov 2025	49.9%	9.7%	18.1%	15.6%	6.7%
Dec 2025	46.6%	10.6%	10.9%	24.3%	7.7%
Jan 2026	49.9%	9.4%	14.6%	19.4%	6.7%
Feb 2026	54.3%	11.5%	13.2%	15.4%	5.7%
Mar 2026	56.3%	13%	13.6%	11.3%	5.9%
Apr 2026	61.1%	11.3%	9.9%	11.4%	6.4%
May 2026	59.8%	13%	7.9%	9.5%	9.9%
Jun 2026	60.2%	11.1%	9.7%	10.9%	8.1%
Jul 2026	61.4%	13.1%	9.9%	9.1%	6.4%
Aug 2026	57.7%	14.4%	14%	8.6%	5.3%
Sep 2026	56.3%	15.1%	13.6%	9.1%	5.9%

How has the St John and Westpac Rescue Helicopter comparison changed over the last 12 months?

3 findings

St John was ahead of Westpac Rescue Helicopter in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, St John’s share of searches among ambulance and rescue charities in New Zealand moved from 54.7% to 56.3%, and its estimated monthly branded searches held steady at 9.9K.
Across the 12 months ending September 2026, Westpac Rescue Helicopter’s share of searches among ambulance and rescue charities in New Zealand moved from 5.8% to 5.9%, and its estimated monthly branded searches moved from 1.1K to 1K.

How did search popularity change for New Zealand ambulance and rescue charities in September 2026?

2 changes

In September 2026, Westpac Rescue Helicopter gained share of searches among ambulance and rescue charities in New Zealand, from 5.3% to 5.9%.
In September 2026, St John lost share of searches among ambulance and rescue charities in New Zealand, from 57.7% to 56.3%.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using St John’s and Westpac Rescue Helicopter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.