St John vs Wellington Free Ambulance:Which is more popular?
In September 2026, St John had more branded searches than Wellington Free Ambulance among ambulance and rescue charities in New Zealand. St John had about 9,900 branded searches, while Wellington Free Ambulance had 2,660. St John made up 56.3% of all ambulance and rescue charity searches we track, and Wellington Free Ambulance accounted for 15.1%. When we asked ChatGPT and Google AI Overviews about ambulance and rescue charities, St John and Wellington Free Ambulance each appeared in three of the four answers. St John was mentioned before Wellington Free Ambulance in every answer.
Who do people search for more?
St John, about 4 searches for every 1 for Wellington Free Ambulance
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
St John, named ahead of Wellington Free Ambulance in every answer
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Top ambulance and rescue charities in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, St John and Wellington Free Ambulance were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. St John was listed before Wellington Free Ambulance in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- St John3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Wellington Free Ambulance3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Coastguard NZ2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Westpac Rescue Helicopter2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Surf Life Saving NZ1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about ambulance and rescue charities
4 answers
Asked ChatGPT
“Which ambulance and rescue charity should I join in New Zealand?”
Asked ChatGPT
“What are the best ambulance and rescue charities in New Zealand?”
Asked ChatGPT
“What's the best ambulance and rescue charity in New Zealand for community support?”
Searched Google, AI Overview
“ambulance charity nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“rescue charity nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is St John or Wellington Free Ambulance more popular in search?
This chart shows how often people search Google for St John and Wellington Free Ambulance by name. Each line represents a brand's share of searches for all five ambulance and rescue charities we track, month by month, from searches in New Zealand.
Share of searches by month for St John, Wellington Free Ambulance. The figures are in the table below the chart.
View monthly share of searches table
| Month | St John | Wellington Free Ambulance | Surf Life Saving NZ | Coastguard NZ | Westpac Rescue Helicopter |
|---|---|---|---|---|---|
| Oct 2025 | 54.7% | 10.2% | 16% | 13.3% | 5.8% |
| Nov 2025 | 49.9% | 9.7% | 18.1% | 15.6% | 6.7% |
| Dec 2025 | 46.6% | 10.6% | 10.9% | 24.3% | 7.7% |
| Jan 2026 | 49.9% | 9.4% | 14.6% | 19.4% | 6.7% |
| Feb 2026 | 54.3% | 11.5% | 13.2% | 15.4% | 5.7% |
| Mar 2026 | 56.3% | 13% | 13.6% | 11.3% | 5.9% |
| Apr 2026 | 61.1% | 11.3% | 9.9% | 11.4% | 6.4% |
| May 2026 | 59.8% | 13% | 7.9% | 9.5% | 9.9% |
| Jun 2026 | 60.2% | 11.1% | 9.7% | 10.9% | 8.1% |
| Jul 2026 | 61.4% | 13.1% | 9.9% | 9.1% | 6.4% |
| Aug 2026 | 57.7% | 14.4% | 14% | 8.6% | 5.3% |
| Sep 2026 | 56.3% | 15.1% | 13.6% | 9.1% | 5.9% |
How has the St John and Wellington Free Ambulance comparison changed over the last 12 months?
3 findings
- St John was ahead of Wellington Free Ambulance in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, St John’s share of searches among ambulance and rescue charities in New Zealand moved from 54.7% to 56.3%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 12 months ending September 2026, Wellington Free Ambulance’s share of searches among ambulance and rescue charities in New Zealand moved from 10.2% to 15.1%, and its estimated monthly branded searches moved from 1.8K to 2.7K.
How did search popularity change for New Zealand ambulance and rescue charities in September 2026?
2 changes
In September 2026, Wellington Free Ambulance gained share of searches among ambulance and rescue charities in New Zealand, from 14.4% to 15.1%.
In September 2026, St John lost share of searches among ambulance and rescue charities in New Zealand, from 57.7% to 56.3%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using St John’s and Wellington Free Ambulance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
St John
1 branded search term
- st john
Wellington Free Ambulance
7 branded search terms
- wellington ambulance
- wellington free ambulance
- wellington free ambulance address
- wellington free ambulance donations
- wellington free ambulance logo
- wellington free ambulance service
- wellington free ambulance volunteer
Other head-to-heads among ambulance and rescue charities
- St John vs Surf Life Saving NZ: compare popularity
- St John vs Coastguard NZ: compare popularity
- St John vs Westpac Rescue Helicopter: compare popularity
- Wellington Free Ambulance vs Surf Life Saving NZ: compare popularity
- Wellington Free Ambulance vs Coastguard NZ: compare popularity
- Wellington Free Ambulance vs Westpac Rescue Helicopter: compare popularity
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