Ambulance and rescue charities in New Zealand:Which are most popular?
In September 2026, St John was the most searched ambulance and rescue charity in New Zealand, accounting for 56.3% of all searches among the five charities we track. When we checked with ChatGPT and Google AI Overviews, St John and Wellington Free Ambulance were mentioned most often, in three of the four answers. St John was recommended most often, coming first in all three responses that gave a list.
St JohnShare of searches 56.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
Wellington Free AmbulanceShare of searches 15.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
Surf Life Saving NZShare of searches 13.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
Coastguard NZShare of searches 9.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th- Westpac Rescue HelicopterShare of searches 5.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
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Top ambulance and rescue charities in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, St John and Wellington Free Ambulance were mentioned most often, in three of the four answers. St John was recommended most often, coming first in all three answers that gave a list. Wellington Free Ambulance was second, and Westpac Rescue Helicopter was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- St John3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Wellington Free Ambulance3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Coastguard NZ2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Westpac Rescue Helicopter2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Surf Life Saving NZ1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about ambulance and rescue charities
4 answers
Asked ChatGPT
“Which ambulance and rescue charity should I join in New Zealand?”
Asked ChatGPT
“What are the best ambulance and rescue charities in New Zealand?”
Asked ChatGPT
“What's the best ambulance and rescue charity in New Zealand for community support?”
Searched Google, AI Overview
“ambulance charity nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“rescue charity nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which ambulance and rescue charities do people search for most?
This chart shows how often people search Google for each ambulance and rescue charity by name. Each line represents a brand's share of searches for all five ambulance and rescue charities we track, month by month, from searches in New Zealand.
Share of searches by month for St John, Wellington Free Ambulance, Surf Life Saving NZ, Coastguard NZ, Westpac Rescue Helicopter. The figures are in the table below the chart.
View monthly share of searches table
| Month | St John | Wellington Free Ambulance | Surf Life Saving NZ | Coastguard NZ | Westpac Rescue Helicopter |
|---|---|---|---|---|---|
| Oct 2025 | 54.7% | 10.2% | 16% | 13.3% | 5.8% |
| Nov 2025 | 49.9% | 9.7% | 18.1% | 15.6% | 6.7% |
| Dec 2025 | 46.6% | 10.6% | 10.9% | 24.3% | 7.7% |
| Jan 2026 | 49.9% | 9.4% | 14.6% | 19.4% | 6.7% |
| Feb 2026 | 54.3% | 11.5% | 13.2% | 15.4% | 5.7% |
| Mar 2026 | 56.3% | 13% | 13.6% | 11.3% | 5.9% |
| Apr 2026 | 61.1% | 11.3% | 9.9% | 11.4% | 6.4% |
| May 2026 | 59.8% | 13% | 7.9% | 9.5% | 9.9% |
| Jun 2026 | 60.2% | 11.1% | 9.7% | 10.9% | 8.1% |
| Jul 2026 | 61.4% | 13.1% | 9.9% | 9.1% | 6.4% |
| Aug 2026 | 57.7% | 14.4% | 14% | 8.6% | 5.3% |
| Sep 2026 | 56.3% | 15.1% | 13.6% | 9.1% | 5.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.3% | 9.9K | 0% | -1.4 points | |
| 2, held 2nd | 15.1% | 2.7K | +7.7% | +0.7 points | |
| 3, held 3rd | 13.6% | 2.4K | 0% | -0.3 points | |
| 4, held 4th | 9.1% | 1.6K | +8.1% | +0.5 points | |
| 5, held 5th | 5.9% | 1K | +14.3% | +0.6 points |
1.
St John56.3%
Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share -1.4 points.
15.1%
Held 2nd. 2.7K estimated branded searches, +7.7% vs prior month. Share +0.7 points.
13.6%
Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share -0.3 points.
9.1%
Held 4th. 1.6K estimated branded searches, +8.1% vs prior month. Share +0.5 points.
Held 5th. 1K estimated branded searches, +14.3% vs prior month. Share +0.6 points.
Which brand is most popular in search among ambulance and rescue charities in New Zealand?
5 brands
In September 2026, St John was the most searched among ambulance and rescue charities in New Zealand, with an estimated 9.9K branded searches, 56.3% of all searches for the five we track. Wellington Free Ambulance is in 2nd place, 41.1 percentage points behind at 15.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| St John | 54.7% → 56.3% | 61.4%Jul 2026 | 46.6%Dec 2025 | 1st |
| Wellington Free Ambulance | 10.2% → 15.1% | 15.1%Sep 2026 | 9.4%Jan 2026 | 4th → 2nd |
| Surf Life Saving NZ | 16% → 13.6% | 18.1%Nov 2025 | 7.9%May 2026 | 2nd → 3rd |
| Coastguard NZ | 13.3% → 9.1% | 24.3%Dec 2025 | 8.6%Aug 2026 | 3rd → 4th |
| Westpac Rescue Helicopter | 5.8% → 5.9% | 9.9%May 2026 | 5.3%Aug 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, St John’s share of searches among ambulance and rescue charities in New Zealand increased from 54.7% to 56.3%.
- Across the 12 months ending September 2026, Wellington Free Ambulance’s share of searches among ambulance and rescue charities in New Zealand increased from 10.2% to 15.1%.
- Across the 12 months ending September 2026, Surf Life Saving NZ’s share of searches among ambulance and rescue charities in New Zealand decreased from 16% to 13.6%.
- Across the 12 months ending September 2026, Coastguard NZ’s share of searches among ambulance and rescue charities in New Zealand decreased from 13.3% to 9.1%.
- Across the 12 months ending September 2026, St John’s share of searches among ambulance and rescue charities in New Zealand peaked at 61.4% in July 2026 and was lowest at 46.6% in December 2025.
- Across the 12 months ending September 2026, Wellington Free Ambulance’s share of searches among ambulance and rescue charities in New Zealand peaked at 15.1% in September 2026 and was lowest at 9.4% in January 2026.
- Across the 12 months ending September 2026, Surf Life Saving NZ’s share of searches among ambulance and rescue charities in New Zealand peaked at 18.1% in November 2025 and was lowest at 7.9% in May 2026.
- Across the 12 months ending September 2026, Coastguard NZ’s share of searches among ambulance and rescue charities in New Zealand peaked at 24.3% in December 2025 and was lowest at 8.6% in August 2026.
- Across the 12 months ending September 2026, Westpac Rescue Helicopter’s share of searches among ambulance and rescue charities in New Zealand peaked at 9.9% in May 2026 and was lowest at 5.3% in August 2026.
- Across the 12 months ending September 2026, Wellington Free Ambulance rose from 4th to 2nd among ambulance and rescue charities in New Zealand.
- Across the 12 months ending September 2026, Surf Life Saving NZ fell from 2nd to 3rd among ambulance and rescue charities in New Zealand.
- Across the 12 months ending September 2026, Coastguard NZ fell from 3rd to 4th among ambulance and rescue charities in New Zealand.
- Across the 12 months ending September 2026, Westpac Rescue Helicopter held steady: its share of searches among ambulance and rescue charities in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand ambulance and rescue charities in September 2026?
5 changes
In September 2026, Wellington Free Ambulance gained share of searches among ambulance and rescue charities in New Zealand, from 14.4% to 15.1%.
In September 2026, Westpac Rescue Helicopter gained share of searches among ambulance and rescue charities in New Zealand, from 5.3% to 5.9%.
In September 2026, St John lost share of searches among ambulance and rescue charities in New Zealand, from 57.7% to 56.3%.
Estimated monthly branded searches for Coastguard NZ in New Zealand fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.
Estimated monthly branded searches for Surf Life Saving NZ in New Zealand fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
Compare popularity between leading brands
- St John vs Wellington Free Ambulance: compare popularity
- St John vs Surf Life Saving NZ: compare popularity
- St John vs Coastguard NZ: compare popularity
- St John vs Westpac Rescue Helicopter: compare popularity
- Wellington Free Ambulance vs Surf Life Saving NZ: compare popularity
- Wellington Free Ambulance vs Coastguard NZ: compare popularity
- Wellington Free Ambulance vs Westpac Rescue Helicopter: compare popularity
- Surf Life Saving NZ vs Coastguard NZ: compare popularity
- Surf Life Saving NZ vs Westpac Rescue Helicopter: compare popularity
- Coastguard NZ vs Westpac Rescue Helicopter: compare popularity
- Compare any of these brands
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