Coastguard NZ vs Surf Life Saving NZ:Which is more popular?
In September 2026, Surf Life Saving NZ had more branded searches than Coastguard NZ among ambulance and rescue charities in New Zealand. Surf Life Saving NZ had about 2,400 branded searches, while Coastguard NZ had 1,600. Surf Life Saving NZ made up 13.6% of all ambulance and rescue charity searches we track, and Coastguard NZ accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about ambulance and rescue charities, Coastguard NZ appeared in two of the four answers and Surf Life Saving NZ in one. Coastguard NZ was mentioned before Surf Life Saving NZ in two out of three answers.
Who do people search for more?
Surf Life Saving NZ, about 50% more searches than Coastguard NZ
Who does AI mention more?
Coastguard NZ, mentioned in 2 of 4 answers, Surf Life Saving NZ in 1
Who does AI recommend more?
Coastguard NZ, named ahead of Surf Life Saving NZ in 2 of 3 answers
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Top ambulance and rescue charities in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Coastguard NZ was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Surf Life Saving NZ was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Coastguard NZ was listed before Surf Life Saving NZ in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
St John3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Wellington Free Ambulance3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Coastguard NZ2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Westpac Rescue Helicopter2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Surf Life Saving NZ1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about ambulance and rescue charities
4 answers
Asked ChatGPT
“Which ambulance and rescue charity should I join in New Zealand?”
Asked ChatGPT
“What are the best ambulance and rescue charities in New Zealand?”
Asked ChatGPT
“What's the best ambulance and rescue charity in New Zealand for community support?”
Searched Google, AI Overview
“ambulance charity nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“rescue charity nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Coastguard NZ or Surf Life Saving NZ more popular in search?
This chart shows how often people search Google for Coastguard NZ and Surf Life Saving NZ by name. Each line represents a brand's share of searches for all five ambulance and rescue charities we track, month by month, from searches in New Zealand.
Share of searches by month for Surf Life Saving NZ, Coastguard NZ. The figures are in the table below the chart.
View monthly share of searches table
| Month | St John | Wellington Free Ambulance | Surf Life Saving NZ | Coastguard NZ | Westpac Rescue Helicopter |
|---|---|---|---|---|---|
| Oct 2025 | 54.7% | 10.2% | 16% | 13.3% | 5.8% |
| Nov 2025 | 49.9% | 9.7% | 18.1% | 15.6% | 6.7% |
| Dec 2025 | 46.6% | 10.6% | 10.9% | 24.3% | 7.7% |
| Jan 2026 | 49.9% | 9.4% | 14.6% | 19.4% | 6.7% |
| Feb 2026 | 54.3% | 11.5% | 13.2% | 15.4% | 5.7% |
| Mar 2026 | 56.3% | 13% | 13.6% | 11.3% | 5.9% |
| Apr 2026 | 61.1% | 11.3% | 9.9% | 11.4% | 6.4% |
| May 2026 | 59.8% | 13% | 7.9% | 9.5% | 9.9% |
| Jun 2026 | 60.2% | 11.1% | 9.7% | 10.9% | 8.1% |
| Jul 2026 | 61.4% | 13.1% | 9.9% | 9.1% | 6.4% |
| Aug 2026 | 57.7% | 14.4% | 14% | 8.6% | 5.3% |
| Sep 2026 | 56.3% | 15.1% | 13.6% | 9.1% | 5.9% |
How has the Coastguard NZ and Surf Life Saving NZ comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Coastguard NZ took it in December 2025, Surf Life Saving NZ took it in March 2026, Coastguard NZ took it in April 2026, Surf Life Saving NZ took it in July 2026.
- Across the 12 months ending September 2026, Coastguard NZ’s share of searches among ambulance and rescue charities in New Zealand moved from 13.3% to 9.1%, and its estimated monthly branded searches moved from 2.4K to 1.6K.
- Across the 12 months ending September 2026, Surf Life Saving NZ’s share of searches among ambulance and rescue charities in New Zealand moved from 16% to 13.6%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
How did search popularity change for New Zealand ambulance and rescue charities in September 2026?
2 changes
Estimated monthly branded searches for Coastguard NZ in New Zealand fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.
Estimated monthly branded searches for Surf Life Saving NZ in New Zealand fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
How are branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Coastguard NZ’s and Surf Life Saving NZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Coastguard NZ
12 branded search terms
- coastguard membership
- coastguard membership nz
- coastguard nz
- coastguard nz app
- coastguard nz logo
- coastguard nz membership
- coastguard taranaki
- coastguard volunteer nz
- join coastguard nz
- nz coastguard membership
- volunteer coastguard nz
- wanganui coastguard
Surf Life Saving NZ
3 branded search terms
- slsnz
- surf life saving nz
- surf lifesaving nz
Other head-to-heads among ambulance and rescue charities
- St John vs Wellington Free Ambulance: compare popularity
- St John vs Surf Life Saving NZ: compare popularity
- St John vs Coastguard NZ: compare popularity
- St John vs Westpac Rescue Helicopter: compare popularity
- Wellington Free Ambulance vs Surf Life Saving NZ: compare popularity
- Wellington Free Ambulance vs Coastguard NZ: compare popularity
Put your own brand in this comparison
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