How popular isCoastguard NZ?
In September 2026, people searched for Coastguard NZ by name about 1,600 times in New Zealand, a 33.3% decrease from the previous year. These searches made up 9.1% of all New Zealand ambulance and rescue charity searches, placing Coastguard NZ fourth out of five charities. When we asked both ChatGPT and Google AI Overviews about ambulance and rescue charities, Coastguard NZ appeared in two of the four answers and was the fourth most recommended of the five.
Coastguard NZ is the fourth most searched of 5 competitors and the fourth most recommended in AI answers.
St JohnShare of searches 56.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
Wellington Free AmbulanceShare of searches 15.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
Surf Life Saving NZShare of searches 13.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
Coastguard NZShare of searches 9.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th- Westpac Rescue HelicopterShare of searches 5.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
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Top ambulance and rescue charities in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Coastguard NZ was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Coastguard NZ is the fourth most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- St John3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Wellington Free Ambulance3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Coastguard NZ2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Westpac Rescue Helicopter2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Surf Life Saving NZ1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about ambulance and rescue charities
4 answers
Asked ChatGPT
“Which ambulance and rescue charity should I join in New Zealand?”
Asked ChatGPT
“What are the best ambulance and rescue charities in New Zealand?”
Asked ChatGPT
“What's the best ambulance and rescue charity in New Zealand for community support?”
Searched Google, AI Overview
“ambulance charity nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“rescue charity nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which ambulance and rescue charities compete with Coastguard NZ?
Share of searches by month for St John, Wellington Free Ambulance, Surf Life Saving NZ, Coastguard NZ, Westpac Rescue Helicopter. The figures are in the table below the chart.
View monthly share of searches table
| Month | St John | Wellington Free Ambulance | Surf Life Saving NZ | Coastguard NZ | Westpac Rescue Helicopter |
|---|---|---|---|---|---|
| Oct 2025 | 54.7% | 10.2% | 16% | 13.3% | 5.8% |
| Nov 2025 | 49.9% | 9.7% | 18.1% | 15.6% | 6.7% |
| Dec 2025 | 46.6% | 10.6% | 10.9% | 24.3% | 7.7% |
| Jan 2026 | 49.9% | 9.4% | 14.6% | 19.4% | 6.7% |
| Feb 2026 | 54.3% | 11.5% | 13.2% | 15.4% | 5.7% |
| Mar 2026 | 56.3% | 13% | 13.6% | 11.3% | 5.9% |
| Apr 2026 | 61.1% | 11.3% | 9.9% | 11.4% | 6.4% |
| May 2026 | 59.8% | 13% | 7.9% | 9.5% | 9.9% |
| Jun 2026 | 60.2% | 11.1% | 9.7% | 10.9% | 8.1% |
| Jul 2026 | 61.4% | 13.1% | 9.9% | 9.1% | 6.4% |
| Aug 2026 | 57.7% | 14.4% | 14% | 8.6% | 5.3% |
| Sep 2026 | 56.3% | 15.1% | 13.6% | 9.1% | 5.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.3% | 9.9K | 0% | -1.4 points | |
| 2, held 2nd | 15.1% | 2.7K | +7.7% | +0.7 points | |
| 3, held 3rd | 13.6% | 2.4K | 0% | -0.3 points | |
| 4, held 4th | 9.1% | 1.6K | +8.1% | +0.5 points | |
| 5, held 5th | 5.9% | 1K | +14.3% | +0.6 points |
1.
St John56.3%
Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share -1.4 points.
15.1%
Held 2nd. 2.7K estimated branded searches, +7.7% vs prior month. Share +0.7 points.
13.6%
Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share -0.3 points.
9.1%
Held 4th. 1.6K estimated branded searches, +8.1% vs prior month. Share +0.5 points.
Held 5th. 1K estimated branded searches, +14.3% vs prior month. Share +0.6 points.
Compare popularity between Coastguard NZ and its closest rivals
Every comparison with Coastguard NZ
4 comparisons
How has branded search demand for Coastguard NZ changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Coastguard NZ in New Zealand fell from 2.4K to 1.6K.
- Across the 12 months ending September 2026, Coastguard NZ’s share of searches among ambulance and rescue charities in New Zealand decreased from 13.3% to 9.1%.
- Across the 12 months ending September 2026, Coastguard NZ’s share of searches among ambulance and rescue charities in New Zealand peaked at 24.3% in December 2025 and was lowest at 8.6% in August 2026.
- Across the 12 months ending September 2026, Coastguard NZ fell from 3rd to 4th among ambulance and rescue charities in New Zealand.
How did search popularity change for New Zealand ambulance and rescue charities in September 2026?
5 changes
In September 2026, Wellington Free Ambulance gained share of searches among ambulance and rescue charities in New Zealand, from 14.4% to 15.1%.
In September 2026, Westpac Rescue Helicopter gained share of searches among ambulance and rescue charities in New Zealand, from 5.3% to 5.9%.
In September 2026, St John lost share of searches among ambulance and rescue charities in New Zealand, from 57.7% to 56.3%.
Estimated monthly branded searches for Coastguard NZ in New Zealand fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.
Estimated monthly branded searches for Surf Life Saving NZ in New Zealand fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
How are Coastguard NZ’s branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Coastguard NZ’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- coastguard membership
- coastguard membership nz
- coastguard nz
- coastguard nz app
- coastguard nz logo
- coastguard nz membership
- coastguard taranaki
- coastguard volunteer nz
- join coastguard nz
- nz coastguard membership
- volunteer coastguard nz
- wanganui coastguard
Who owns Coastguard NZ?
Coastguard NZ is owned by Coastguard New Zealand. Brandwave does not track any other brands owned by Coastguard New Zealand.
Do you work for Coastguard NZ? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Coastguard NZ your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.