Brandwave

Surf Life Saving NZ vs Wellington Free Ambulance:Which is more popular?

In September 2026, Wellington Free Ambulance had more branded searches than Surf Life Saving NZ among ambulance and rescue charities in New Zealand. Wellington Free Ambulance had about 2,660 branded searches, while Surf Life Saving NZ had 2,400. Wellington Free Ambulance made up 15.1% of all ambulance and rescue charity searches we track, and Surf Life Saving NZ accounted for 13.6%. When we asked ChatGPT and Google AI Overviews about ambulance and rescue charities, Wellington Free Ambulance appeared in three of the four answers and Surf Life Saving NZ in one. Wellington Free Ambulance was mentioned before Surf Life Saving NZ in every answer.

Among ambulance and rescue charities in New Zealand in September 2026

Who do people search for more?

Wellington Free Ambulance, about 11% more searches than Surf Life Saving NZ

Wellington Free Ambulance 2.7K searchesSurf Life Saving NZ 2.4K searches

Who does AI mention more?

Wellington Free Ambulance, mentioned in 3 of 4 answers, Surf Life Saving NZ in 1

Wellington Free Ambulance in 3 of 4Surf Life Saving NZ in 1 of 4

Who does AI recommend more?

Wellington Free Ambulance, named ahead of Surf Life Saving NZ in every answer

Wellington Free Ambulance first in 3Surf Life Saving NZ never first

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Top ambulance and rescue charities in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Wellington Free Ambulance was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Surf Life Saving NZ was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Wellington Free Ambulance was listed before Surf Life Saving NZ in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. St John1st
  2. Wellington Free Ambulance2nd
  3. Westpac Rescue Helicopter3rd
  4. Coastguard NZ4th
  5. Surf Life Saving NZ5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • St John3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wellington Free Ambulance3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Coastguard NZ2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Westpac Rescue Helicopter2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Surf Life Saving NZ1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about ambulance and rescue charities

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Surf Life Saving NZ or Wellington Free Ambulance more popular in search?

This chart shows how often people search Google for Surf Life Saving NZ and Wellington Free Ambulance by name. Each line represents a brand's share of searches for all five ambulance and rescue charities we track, month by month, from searches in New Zealand.

Surf Life Saving NZ and Wellington Free Ambulance among ambulance and rescue charities in New Zealand, by month

Share of searches by month for Wellington Free Ambulance, Surf Life Saving NZ. The figures are in the table below the chart.

View monthly share of searches table
MonthSt JohnWellington Free AmbulanceSurf Life Saving NZCoastguard NZWestpac Rescue Helicopter
Oct 202554.7%10.2%16%13.3%5.8%
Nov 202549.9%9.7%18.1%15.6%6.7%
Dec 202546.6%10.6%10.9%24.3%7.7%
Jan 202649.9%9.4%14.6%19.4%6.7%
Feb 202654.3%11.5%13.2%15.4%5.7%
Mar 202656.3%13%13.6%11.3%5.9%
Apr 202661.1%11.3%9.9%11.4%6.4%
May 202659.8%13%7.9%9.5%9.9%
Jun 202660.2%11.1%9.7%10.9%8.1%
Jul 202661.4%13.1%9.9%9.1%6.4%
Aug 202657.7%14.4%14%8.6%5.3%
Sep 202656.3%15.1%13.6%9.1%5.9%

How has the Surf Life Saving NZ and Wellington Free Ambulance comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand ambulance and rescue charities in September 2026?

2 changes

  1. In September 2026, Wellington Free Ambulance gained share of searches among ambulance and rescue charities in New Zealand, from 14.4% to 15.1%.

  2. Estimated monthly branded searches for Surf Life Saving NZ in New Zealand fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Surf Life Saving NZ’s and Wellington Free Ambulance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Surf Life Saving NZ

3 branded search terms

  • slsnz
  • surf life saving nz
  • surf lifesaving nz

Wellington Free Ambulance

7 branded search terms

  • wellington ambulance
  • wellington free ambulance
  • wellington free ambulance address
  • wellington free ambulance donations
  • wellington free ambulance logo
  • wellington free ambulance service
  • wellington free ambulance volunteer

How the Brand Demand Index is measured

Other head-to-heads among ambulance and rescue charities

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