Brandwave

How popular isElastoplast?

In September 2026, people searched for Elastoplast by name about 800 times in New Zealand, a 27% increase from the previous year. These searches made up 4.5% of all New Zealand plaster and first aid brand searches, placing Elastoplast fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about plaster and first aid brands, Elastoplast appeared in three of the five answers and was the most recommended of the six.

Search and AI answers in September 2026

Elastoplast is the fourth most searched of 6 competitors and the most recommended in AI answers.

  1. St JohnShare of searches 55.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. BetadineShare of searches 21.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Band-AidShare of searches 15.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. ElastoplastShare of searches 4.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. LeukoplastShare of searches 1.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top plaster and first aid brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Elastoplast was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Elastoplast is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Elastoplast1st
  2. Band-Aid2nd
  3. St John3rd
  4. Nexcare4th
  5. Leukoplast5th
  6. Betadine–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • St John4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Band-Aid3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Elastoplast3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nexcare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Leukoplast1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Betadine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about plaster and first aid brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which plaster and first aid brands compete with Elastoplast?

Elastoplast against plaster and first aid brands in New Zealand, by month

Share of searches by month for St John, Betadine, Band-Aid, Elastoplast. The figures are in the table below the chart.

View monthly share of searches table
MonthSt JohnBetadineBand-AidElastoplastLeukoplastNexcare
Oct 202558%23.3%12.1%3.7%1.6%1.3%
Nov 202556.5%21.7%15.1%3.7%1.6%1.3%
Dec 202549.6%22.7%21.3%3.6%1.4%1.4%
Jan 202658.1%22.6%12%4.1%1.5%1.7%
Feb 202658.2%22.5%12.3%3.9%1.5%1.6%
Mar 202657.4%22.5%12.3%4.5%1.8%1.5%
Apr 202658.6%22.5%12.2%3.9%1.5%1.4%
May 202656.9%22.1%14.3%3.8%1.5%1.4%
Jun 202660.4%20.2%12.6%3.9%1.4%1.5%
Jul 202657.1%22.5%13%4.5%1.4%1.5%
Aug 202655.5%21.9%15%4.8%1.2%1.6%
Sep 202655.5%21.5%15.2%4.5%1.7%1.6%

  1. 1.St John

    55.5%

    Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Betadine

    21.5%

    Held 2nd. 3.8K estimated branded searches, -1.8% vs prior month. Share -0.4 points.

  3. 3.Band-Aid

    15.2%

    Held 3rd. 2.7K estimated branded searches, +1.5% vs prior month. Share +0.2 points.

  4. 4.Elastoplast

    4.5%

    Held 4th. 800 estimated branded searches, -5.9% vs prior month. Share -0.3 points.

  5. 5.Leukoplast

    1.7%

    Moved from 6th to 5th. 300 estimated branded searches, +42.9% vs prior month. Share +0.5 points.

  6. 6.Nexcare

    1.6%

    Moved from 5th to 6th. 290 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Elastoplast and its closest rivals

Every comparison with Elastoplast

5 comparisons

How has branded search demand for Elastoplast changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Elastoplast in New Zealand rose from 630 to 800.
  • Across the 12 months ending September 2026, Elastoplast’s share of searches among plaster and first aid brands in New Zealand increased from 3.7% to 4.5%.
  • Across the 12 months ending September 2026, Elastoplast’s share of searches among plaster and first aid brands in New Zealand peaked at 4.8% in August 2026 and was lowest at 3.6% in December 2025.

How did search popularity change for New Zealand plaster and first aid brands in September 2026?

5 changes

  1. In September 2026, Leukoplast overtook Nexcare to rank 5th among plaster and first aid brands in New Zealand, with 1.7% of the searches.

  2. Band-Aid’s share of searches among plaster and first aid brands in New Zealand has gained ground for 3 months in a row, from 12.6% to 15.2% in September 2026.

  3. St John’s share of searches among plaster and first aid brands in New Zealand has lost ground for 3 months in a row, from 60.4% to 55.5% in September 2026.

  4. Estimated monthly branded searches for Nexcare in New Zealand rose 31.8% over 12 measured months, from 220 to 290 in September 2026.

  5. Estimated monthly branded searches for Elastoplast in New Zealand rose 27% over 12 measured months, from 630 to 800 in September 2026.

How are Elastoplast’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Elastoplast’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • elastoplast
  • elastoplast bandages
  • elastoplast first aid
  • elastoplast scar reducer
  • elastoplast sensitive
  • elastoplast sensitive plasters
  • elastoplast tape
  • elastoplast wound
  • elastoplast wound spray
  • plaster elastoplast

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How the Brand Demand Index is measured

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