Elastoplast vs Leukoplast:Which is more popular?
In September 2026, Elastoplast had more branded searches than Leukoplast among plaster and first aid brands in New Zealand. Elastoplast had about 800 branded searches, while Leukoplast had 300. Elastoplast made up 4.5% of all plaster and first aid brand searches we track, and Leukoplast accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about plaster and first aid brands, Elastoplast appeared in three of the five answers and Leukoplast in one. Elastoplast was mentioned before Leukoplast in every answer.
Who do people search for more?
Elastoplast, about 3 searches for every 1 for Leukoplast
Who does AI mention more?
Elastoplast, mentioned in 3 of 5 answers, Leukoplast in 1
Who does AI recommend more?
Elastoplast, named ahead of Leukoplast in every answer
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Top plaster and first aid brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Elastoplast was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Leukoplast was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Elastoplast was listed before Leukoplast in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Elastoplast1st
Band-Aid2nd
St John3rd- Nexcare4th
Leukoplast5th
Betadine–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- St John4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Band-Aid3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Elastoplast3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nexcare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Leukoplast1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Betadine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about plaster and first aid brands
5 answers
Asked ChatGPT
“Which plaster and first aid brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best plaster and first aid brands in New Zealand?”
Asked ChatGPT
“What's the best plaster and first aid brand in New Zealand for a home first aid kit?”
Searched Google, AI Overview
“first aid supplies nz”
Searched Google, AI Overview
“home first aid kit”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Elastoplast or Leukoplast more popular in search?
This chart shows how often people search Google for Elastoplast and Leukoplast by name. Each line represents a brand's share of searches for all six plaster and first aid brands we track, month by month, from searches in New Zealand.
Share of searches by month for Elastoplast, Leukoplast. The figures are in the table below the chart.
View monthly share of searches table
| Month | St John | Betadine | Band-Aid | Elastoplast | Leukoplast | Nexcare |
|---|---|---|---|---|---|---|
| Oct 2025 | 58% | 23.3% | 12.1% | 3.7% | 1.6% | 1.3% |
| Nov 2025 | 56.5% | 21.7% | 15.1% | 3.7% | 1.6% | 1.3% |
| Dec 2025 | 49.6% | 22.7% | 21.3% | 3.6% | 1.4% | 1.4% |
| Jan 2026 | 58.1% | 22.6% | 12% | 4.1% | 1.5% | 1.7% |
| Feb 2026 | 58.2% | 22.5% | 12.3% | 3.9% | 1.5% | 1.6% |
| Mar 2026 | 57.4% | 22.5% | 12.3% | 4.5% | 1.8% | 1.5% |
| Apr 2026 | 58.6% | 22.5% | 12.2% | 3.9% | 1.5% | 1.4% |
| May 2026 | 56.9% | 22.1% | 14.3% | 3.8% | 1.5% | 1.4% |
| Jun 2026 | 60.4% | 20.2% | 12.6% | 3.9% | 1.4% | 1.5% |
| Jul 2026 | 57.1% | 22.5% | 13% | 4.5% | 1.4% | 1.5% |
| Aug 2026 | 55.5% | 21.9% | 15% | 4.8% | 1.2% | 1.6% |
| Sep 2026 | 55.5% | 21.5% | 15.2% | 4.5% | 1.7% | 1.6% |
How has the Elastoplast and Leukoplast comparison changed over the last 12 months?
3 findings
- Elastoplast was ahead of Leukoplast in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Elastoplast’s share of searches among plaster and first aid brands in New Zealand moved from 3.7% to 4.5%, and its estimated monthly branded searches moved from 630 to 800.
- Across the 12 months ending September 2026, Leukoplast’s share of searches among plaster and first aid brands in New Zealand moved from 1.6% to 1.7%, and its estimated monthly branded searches moved from 270 to 300.
How did search popularity change for New Zealand plaster and first aid brands in September 2026?
2 changes
In September 2026, Leukoplast overtook Nexcare to rank 5th among plaster and first aid brands in New Zealand, with 1.7% of the searches.
Estimated monthly branded searches for Elastoplast in New Zealand rose 27% over 12 measured months, from 630 to 800 in September 2026.
How are branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Elastoplast’s and Leukoplast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Elastoplast
10 branded search terms
- elastoplast
- elastoplast bandages
- elastoplast first aid
- elastoplast scar reducer
- elastoplast sensitive
- elastoplast sensitive plasters
- elastoplast tape
- elastoplast wound
- elastoplast wound spray
- plaster elastoplast
Leukoplast
6 branded search terms
- leukoplast
- leukoplast plaster
- leukoplast sleek
- leukoplast strong
- leukoplast tape
- plaster leukoplast
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