Elastoplast vs St John:Which is more popular?
In September 2026, St John had more branded searches than Elastoplast among plaster and first aid brands in New Zealand. St John had about 9,900 branded searches, while Elastoplast had 800. St John made up 55.5% of all plaster and first aid brand searches we track, and Elastoplast accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about plaster and first aid brands, St John appeared in four of the five answers and Elastoplast in three. Elastoplast was mentioned before St John in every answer.
Who do people search for more?
St John, about 12 searches for every 1 for Elastoplast
Who does AI mention more?
St John, mentioned in 4 of 5 answers, Elastoplast in 3
Who does AI recommend more?
Elastoplast, named ahead of St John in every answer
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Top plaster and first aid brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, St John was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Elastoplast was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Elastoplast was listed before St John in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Elastoplast1st
Band-Aid2nd- St John3rd
- Nexcare4th
Leukoplast5th
Betadine–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- St John4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Band-Aid3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Elastoplast3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nexcare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Leukoplast1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Betadine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about plaster and first aid brands
5 answers
Asked ChatGPT
“Which plaster and first aid brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best plaster and first aid brands in New Zealand?”
Asked ChatGPT
“What's the best plaster and first aid brand in New Zealand for a home first aid kit?”
Searched Google, AI Overview
“first aid supplies nz”
Searched Google, AI Overview
“home first aid kit”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Elastoplast or St John more popular in search?
This chart shows how often people search Google for Elastoplast and St John by name. Each line represents a brand's share of searches for all six plaster and first aid brands we track, month by month, from searches in New Zealand.
Share of searches by month for St John, Elastoplast. The figures are in the table below the chart.
View monthly share of searches table
| Month | St John | Betadine | Band-Aid | Elastoplast | Leukoplast | Nexcare |
|---|---|---|---|---|---|---|
| Oct 2025 | 58% | 23.3% | 12.1% | 3.7% | 1.6% | 1.3% |
| Nov 2025 | 56.5% | 21.7% | 15.1% | 3.7% | 1.6% | 1.3% |
| Dec 2025 | 49.6% | 22.7% | 21.3% | 3.6% | 1.4% | 1.4% |
| Jan 2026 | 58.1% | 22.6% | 12% | 4.1% | 1.5% | 1.7% |
| Feb 2026 | 58.2% | 22.5% | 12.3% | 3.9% | 1.5% | 1.6% |
| Mar 2026 | 57.4% | 22.5% | 12.3% | 4.5% | 1.8% | 1.5% |
| Apr 2026 | 58.6% | 22.5% | 12.2% | 3.9% | 1.5% | 1.4% |
| May 2026 | 56.9% | 22.1% | 14.3% | 3.8% | 1.5% | 1.4% |
| Jun 2026 | 60.4% | 20.2% | 12.6% | 3.9% | 1.4% | 1.5% |
| Jul 2026 | 57.1% | 22.5% | 13% | 4.5% | 1.4% | 1.5% |
| Aug 2026 | 55.5% | 21.9% | 15% | 4.8% | 1.2% | 1.6% |
| Sep 2026 | 55.5% | 21.5% | 15.2% | 4.5% | 1.7% | 1.6% |
How has the Elastoplast and St John comparison changed over the last 12 months?
3 findings
- St John was ahead of Elastoplast in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Elastoplast’s share of searches among plaster and first aid brands in New Zealand moved from 3.7% to 4.5%, and its estimated monthly branded searches moved from 630 to 800.
- Across the 12 months ending September 2026, St John’s share of searches among plaster and first aid brands in New Zealand moved from 58% to 55.5%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for New Zealand plaster and first aid brands in September 2026?
2 changes
St John’s share of searches among plaster and first aid brands in New Zealand has lost ground for 3 months in a row, from 60.4% to 55.5% in September 2026.
Estimated monthly branded searches for Elastoplast in New Zealand rose 27% over 12 measured months, from 630 to 800 in September 2026.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Elastoplast’s and St John’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Elastoplast
10 branded search terms
- elastoplast
- elastoplast bandages
- elastoplast first aid
- elastoplast scar reducer
- elastoplast sensitive
- elastoplast sensitive plasters
- elastoplast tape
- elastoplast wound
- elastoplast wound spray
- plaster elastoplast
St John
1 branded search term
- st john
Other head-to-heads among plaster and first aid brands
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