Brandwave

Band-Aid vs Dettol:Which is more popular?

In September 2026, Dettol had more branded searches than Band-Aid among antiseptic spray brands in New Zealand. Dettol had about 4,820 branded searches, while Band-Aid had 2,690. Dettol made up 45.6% of all antiseptic spray brand searches we track, and Band-Aid accounted for 25.4%. When we asked ChatGPT and Google AI Overviews about antiseptic spray brands, Dettol appeared in four of the five answers and Band-Aid in none.

Among antiseptic spray brands in New Zealand in September 2026

Who do people search for more?

Dettol, about 79% more searches than Band-Aid

Dettol 4.8K searchesBand-Aid 2.7K searches

Who does AI mention more?

Dettol, mentioned in 4 of 5 answers, Band-Aid in 0

Dettol in 4 of 5Band-Aid in 0 of 5

Who does AI recommend more?

Dettol, the only one of the two named

Dettol first in 2Band-Aid never named

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Top antiseptic spray brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dettol was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Band-Aid did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dettol1st
  2. Betadine2nd
  3. Band-Aid–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Betadine5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dettol4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Band-Aid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about antiseptic spray brands

5 answers

  • Asked ChatGPT

    “Which antiseptic spray brand should I buy in New Zealand?”

    1. 1Dettol
    2. 2Betadine

  • Asked ChatGPT

    “What are the best antiseptic spray brands in New Zealand?”

    1. 1Betadine

  • Asked ChatGPT

    “What's the best antiseptic spray brand in New Zealand for minor cuts and scrapes?”

    1. 1Dettol
    2. 2Betadine

  • Searched Google, AI Overview

    “best antiseptic spray”

    1. 1Betadine
    2. 2Dettol

  • Searched Google, AI Overview

    “best wound spray”

    1. 1Dettol
    2. 2Betadine

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Band-Aid or Dettol more popular in search?

This chart shows how often people search Google for Band-Aid and Dettol by name. Each line represents a brand's share of searches for all three antiseptic spray brands we track, month by month, from searches in New Zealand.

Band-Aid and Dettol among antiseptic spray brands in New Zealand, by month

Share of searches by month for Dettol, Band-Aid. The figures are in the table below the chart.

View monthly share of searches table
MonthDettolBetadineBand-Aid
Oct 202541.5%34.8%23.7%
Nov 202538.8%32.8%28.4%
Dec 202534.3%30.5%35.2%
Jan 202645.7%32.5%21.8%
Feb 202641.7%34.7%23.6%
Mar 202644.3%33.2%22.4%
Apr 202642%34.7%23.4%
May 202641%32.8%26.2%
Jun 202644.7%31.2%24.2%
Jul 202646.1%31.4%22.5%
Aug 202645.8%29.2%25%
Sep 202645.6%29%25.4%

How has the Band-Aid and Dettol comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Band-Aid took it in December 2025, Dettol took it in January 2026.
  • Across the 12 months ending September 2026, Band-Aid’s share of searches among antiseptic spray brands in New Zealand moved from 23.7% to 25.4%, and its estimated monthly branded searches moved from 2K to 2.7K.
  • Across the 12 months ending September 2026, Dettol’s share of searches among antiseptic spray brands in New Zealand moved from 41.5% to 45.6%, and its estimated monthly branded searches moved from 3.6K to 4.8K.

How did search popularity change for New Zealand antiseptic spray brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Dettol in New Zealand rose 34.3% over 12 measured months, from 3.6K to 4.8K in September 2026.

  2. Estimated monthly branded searches for Band-Aid in New Zealand rose 31.2% over 12 measured months, from 2K to 2.7K in September 2026.

How are branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Band-Aid’s and Dettol’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Band-Aid

9 branded search terms

  • band aid
  • band aid brand
  • band aid plaster
  • bandaid
  • blister band aid
  • crepe band aid
  • finger band aid
  • liquid band aid
  • waterproof band aid

Dettol

11 branded search terms

  • dettol
  • dettol antibacterial
  • dettol antiseptic
  • dettol antiseptic liquid
  • dettol disinfectant
  • dettol laundry liquid
  • dettol laundry sanitiser
  • dettol laundry sanitizer
  • dettol liquid
  • dettol sanitizer
  • dettol wipes

How the Brand Demand Index is measured

Other head-to-heads among antiseptic spray brands

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