Antiseptic brands in New Zealand:Which are most popular?
In September 2026, Dettol was the most searched antiseptic brand in New Zealand, accounting for 41.7% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Betadine showed up in every answer. Betadine was recommended most often, coming first in three out of five responses.
DettolShare of searches 41.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
BetadineShare of searches 26.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
CrystadermShare of searches 25.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd- SavlonShare of searches 6.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Follow antiseptic brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top antiseptic brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Betadine appeared every time. Betadine was recommended most often, coming first in three out of five answers. Savlon was second, and Crystaderm was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Betadine1st
- Savlon2nd
- Crystaderm3rd
- Dettol4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Betadine5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Savlon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Crystaderm3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dettol2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about antiseptic brands
5 answers
Asked ChatGPT
“Which antiseptic brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best antiseptic brands in New Zealand?”
Asked ChatGPT
“What's the best antiseptic brand in New Zealand for wound cleaning?”
Searched Google, AI Overview
“antiseptic nz”
Searched Google, AI Overview
“antiseptic brand”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which antiseptic brands do people search for most?
This chart shows how often people search Google for each antiseptic brand by name. Each line represents a brand's share of searches for all four antiseptic brands we track, month by month, from searches in New Zealand.
Share of searches by month for Dettol, Betadine, Crystaderm, Savlon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dettol | Betadine | Crystaderm | Savlon |
|---|---|---|---|---|
| Oct 2025 | 34.9% | 29.3% | 28.2% | 7.7% |
| Nov 2025 | 34.9% | 29.5% | 28.1% | 7.5% |
| Dec 2025 | 33.5% | 29.8% | 28.7% | 8% |
| Jan 2026 | 36% | 25.6% | 30.4% | 8% |
| Feb 2026 | 35.2% | 29.3% | 28% | 7.4% |
| Mar 2026 | 35.1% | 26.3% | 30.5% | 8% |
| Apr 2026 | 35.4% | 29.2% | 27.9% | 7.6% |
| May 2026 | 36.3% | 29% | 27.1% | 7.6% |
| Jun 2026 | 38% | 26.5% | 28.9% | 6.6% |
| Jul 2026 | 40.6% | 27.7% | 25.8% | 5.9% |
| Aug 2026 | 41.7% | 26.6% | 24.9% | 6.8% |
| Sep 2026 | 41.7% | 26.6% | 25.1% | 6.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.7% | 4.8K | -1% | 0 points | |
| 2, held 2nd | 26.6% | 3.1K | -1.3% | -0.1 points | |
| 3, held 3rd | 25.1% | 2.9K | 0% | +0.3 points | |
| 4, held 4th | 6.6% | 760 | -3.8% | -0.2 points |
1.
Dettol41.7%
Held 1st. 4.8K estimated branded searches, -1% vs prior month. Share 0 points.
2.
Betadine26.6%
Held 2nd. 3.1K estimated branded searches, -1.3% vs prior month. Share -0.1 points.
25.1%
Held 3rd. 2.9K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.Savlon
6.6%
Held 4th. 760 estimated branded searches, -3.8% vs prior month. Share -0.2 points.
Which brand is most popular in search among antiseptic brands in New Zealand?
4 brands
In September 2026, Dettol was the most searched among antiseptic brands in New Zealand, with an estimated 4.8K branded searches, 41.7% of all searches for the four we track. Betadine is in 2nd place, 15.2 percentage points behind at 26.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Dettol | 34.9% → 41.7% | 41.7%Sep 2026 | 33.5%Dec 2025 | 1st |
| Betadine | 29.3% → 26.6% | 29.8%Dec 2025 | 25.6%Jan 2026 | 2nd |
| Crystaderm | 28.2% → 25.1% | 30.5%Mar 2026 | 24.9%Aug 2026 | 3rd |
| Savlon | 7.7% → 6.6% | 8%Mar 2026 | 5.9%Jul 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Dettol’s share of searches among antiseptic brands in New Zealand increased from 34.9% to 41.7%.
- Across the 12 months ending September 2026, Betadine’s share of searches among antiseptic brands in New Zealand decreased from 29.3% to 26.6%.
- Across the 12 months ending September 2026, Crystaderm’s share of searches among antiseptic brands in New Zealand decreased from 28.2% to 25.1%.
- Across the 12 months ending September 2026, Savlon’s share of searches among antiseptic brands in New Zealand decreased from 7.7% to 6.6%.
- Across the 12 months ending September 2026, Dettol’s share of searches among antiseptic brands in New Zealand peaked at 41.7% in September 2026 and was lowest at 33.5% in December 2025.
- Across the 12 months ending September 2026, Betadine’s share of searches among antiseptic brands in New Zealand peaked at 29.8% in December 2025 and was lowest at 25.6% in January 2026.
- Across the 12 months ending September 2026, Crystaderm’s share of searches among antiseptic brands in New Zealand peaked at 30.5% in March 2026 and was lowest at 24.9% in August 2026.
- Across the 12 months ending September 2026, Savlon’s share of searches among antiseptic brands in New Zealand peaked at 8% in March 2026 and was lowest at 5.9% in July 2026.
How did search popularity change for New Zealand antiseptic brands in September 2026?
1 change
Dettol’s share of searches among antiseptic brands in New Zealand has gained ground for 3 months in a row, from 38% to 41.7% in September 2026.
Compare popularity between leading brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.