Brandwave

Crystaderm vs Savlon:Which is more popular?

In September 2026, Crystaderm had more branded searches than Savlon among antiseptic brands in New Zealand. Crystaderm had about 2,900 branded searches, while Savlon had 760. Crystaderm made up 25.1% of all antiseptic brand searches we track, and Savlon accounted for 6.6%. When we asked ChatGPT and Google AI Overviews about antiseptic brands, Savlon appeared in four of the five answers and Crystaderm in three. Savlon was mentioned before Crystaderm in three out of five answers.

Among antiseptic brands in New Zealand in September 2026

Who do people search for more?

Crystaderm, about 4 searches for every 1 for Savlon

Crystaderm 2.9K searchesSavlon 760 searches

Who does AI mention more?

Savlon, mentioned in 4 of 5 answers, Crystaderm in 3

Savlon in 4 of 5Crystaderm in 3 of 5

Who does AI recommend more?

Savlon, named ahead of Crystaderm in 3 of 5 answers

Savlon first in 3Crystaderm first in 2

Follow Crystaderm vs Savlon and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top antiseptic brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Savlon was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Crystaderm was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Savlon was listed before Crystaderm in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Betadine1st
  2. Savlon2nd
  3. Crystaderm3rd
  4. Dettol4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Betadine5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Savlon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crystaderm3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dettol2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about antiseptic brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Crystaderm or Savlon more popular in search?

This chart shows how often people search Google for Crystaderm and Savlon by name. Each line represents a brand's share of searches for all four antiseptic brands we track, month by month, from searches in New Zealand.

Crystaderm and Savlon among antiseptic brands in New Zealand, by month

Share of searches by month for Crystaderm, Savlon. The figures are in the table below the chart.

View monthly share of searches table
MonthDettolBetadineCrystadermSavlon
Oct 202534.9%29.3%28.2%7.7%
Nov 202534.9%29.5%28.1%7.5%
Dec 202533.5%29.8%28.7%8%
Jan 202636%25.6%30.4%8%
Feb 202635.2%29.3%28%7.4%
Mar 202635.1%26.3%30.5%8%
Apr 202635.4%29.2%27.9%7.6%
May 202636.3%29%27.1%7.6%
Jun 202638%26.5%28.9%6.6%
Jul 202640.6%27.7%25.8%5.9%
Aug 202641.7%26.6%24.9%6.8%
Sep 202641.7%26.6%25.1%6.6%

How has the Crystaderm and Savlon comparison changed over the last 12 months?

3 findings
  • Crystaderm was ahead of Savlon in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Crystaderm’s share of searches among antiseptic brands in New Zealand moved from 28.2% to 25.1%, and its estimated monthly branded searches held steady at 2.9K.
  • Across the 12 months ending September 2026, Savlon’s share of searches among antiseptic brands in New Zealand moved from 7.7% to 6.6%, and its estimated monthly branded searches moved from 790 to 760.

How did search popularity change for New Zealand antiseptic brands in September 2026?

0 changes

Neither Crystaderm nor Savlon moved beyond provider rounding among antiseptic brands in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Crystaderm’s and Savlon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Crystaderm

1 branded search term

  • crystaderm

Savlon

2 branded search terms

  • savlon
  • savlon antiseptic

How the Brand Demand Index is measured

Other head-to-heads among antiseptic brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free