How popular isSavlon?
In September 2026, people searched for Savlon by name about 760 times in New Zealand, about the same as the previous year. These searches made up 6.6% of all New Zealand antiseptic brand searches, placing Savlon fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about antiseptic brands, Savlon appeared in four of the five answers and was the second most recommended of the four.
Savlon is the fourth most searched of 4 competitors and the second most recommended in AI answers.
DettolShare of searches 41.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
BetadineShare of searches 26.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
CrystadermShare of searches 25.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd- SavlonShare of searches 6.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top antiseptic brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Savlon was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Savlon is the second most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Betadine1st
- Savlon2nd
- Crystaderm3rd
- Dettol4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Betadine5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Savlon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Crystaderm3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dettol2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about antiseptic brands
5 answers
Asked ChatGPT
“Which antiseptic brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best antiseptic brands in New Zealand?”
Asked ChatGPT
“What's the best antiseptic brand in New Zealand for wound cleaning?”
Searched Google, AI Overview
“antiseptic nz”
Searched Google, AI Overview
“antiseptic brand”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which antiseptic brands compete with Savlon?
Share of searches by month for Dettol, Betadine, Crystaderm, Savlon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dettol | Betadine | Crystaderm | Savlon |
|---|---|---|---|---|
| Oct 2025 | 34.9% | 29.3% | 28.2% | 7.7% |
| Nov 2025 | 34.9% | 29.5% | 28.1% | 7.5% |
| Dec 2025 | 33.5% | 29.8% | 28.7% | 8% |
| Jan 2026 | 36% | 25.6% | 30.4% | 8% |
| Feb 2026 | 35.2% | 29.3% | 28% | 7.4% |
| Mar 2026 | 35.1% | 26.3% | 30.5% | 8% |
| Apr 2026 | 35.4% | 29.2% | 27.9% | 7.6% |
| May 2026 | 36.3% | 29% | 27.1% | 7.6% |
| Jun 2026 | 38% | 26.5% | 28.9% | 6.6% |
| Jul 2026 | 40.6% | 27.7% | 25.8% | 5.9% |
| Aug 2026 | 41.7% | 26.6% | 24.9% | 6.8% |
| Sep 2026 | 41.7% | 26.6% | 25.1% | 6.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.7% | 4.8K | -1% | 0 points | |
| 2, held 2nd | 26.6% | 3.1K | -1.3% | -0.1 points | |
| 3, held 3rd | 25.1% | 2.9K | 0% | +0.3 points | |
| 4, held 4th | 6.6% | 760 | -3.8% | -0.2 points |
1.
Dettol41.7%
Held 1st. 4.8K estimated branded searches, -1% vs prior month. Share 0 points.
2.
Betadine26.6%
Held 2nd. 3.1K estimated branded searches, -1.3% vs prior month. Share -0.1 points.
25.1%
Held 3rd. 2.9K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.Savlon
6.6%
Held 4th. 760 estimated branded searches, -3.8% vs prior month. Share -0.2 points.
Compare popularity between Savlon and its closest rivals
Every comparison with Savlon
3 comparisons
How has branded search demand for Savlon changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Savlon in New Zealand held steady, from 790 to 760.
- Across the 12 months ending September 2026, Savlon’s share of searches among antiseptic brands in New Zealand decreased from 7.7% to 6.6%.
- Across the 12 months ending September 2026, Savlon’s share of searches among antiseptic brands in New Zealand peaked at 8% in March 2026 and was lowest at 5.9% in July 2026.
How did search popularity change for New Zealand antiseptic brands in September 2026?
1 change
Dettol’s share of searches among antiseptic brands in New Zealand has gained ground for 3 months in a row, from 38% to 41.7% in September 2026.
How are Savlon’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Savlon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- savlon
- savlon antiseptic
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Where does Savlon compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Antiseptic brands | 4th of 4 | 6.6% | Shown above |
| Antiseptic cream brands | 3rd of 3 | 8.8% | Show ranking |
Is Savlon your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.