Brandwave

How popular isBetadine?

In September 2026, people searched for Betadine by name about 3,840 times in New Zealand, about the same as the previous year. These searches made up 26.6% of all New Zealand antiseptic brand searches, placing Betadine second out of four brands. When we asked both ChatGPT and Google AI Overviews about antiseptic brands, Betadine appeared in all answers and was the most recommended of the four.

Search and AI answers in September 2026

Betadine is the second most searched of 4 competitors and the most recommended in AI answers.

  1. DettolShare of searches 41.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. BetadineShare of searches 26.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. CrystadermShare of searches 25.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. SavlonShare of searches 6.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top antiseptic brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Betadine appeared in all five answers. Betadine is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Betadine1st
  2. Savlon2nd
  3. Crystaderm3rd
  4. Dettol4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Betadine5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Savlon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crystaderm3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dettol2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about antiseptic brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which antiseptic brands compete with Betadine?

Betadine against antiseptic brands in New Zealand, by month

Share of searches by month for Dettol, Betadine, Crystaderm, Savlon. The figures are in the table below the chart.

View monthly share of searches table
MonthDettolBetadineCrystadermSavlon
Oct 202534.9%29.3%28.2%7.7%
Nov 202534.9%29.5%28.1%7.5%
Dec 202533.5%29.8%28.7%8%
Jan 202636%25.6%30.4%8%
Feb 202635.2%29.3%28%7.4%
Mar 202635.1%26.3%30.5%8%
Apr 202635.4%29.2%27.9%7.6%
May 202636.3%29%27.1%7.6%
Jun 202638%26.5%28.9%6.6%
Jul 202640.6%27.7%25.8%5.9%
Aug 202641.7%26.6%24.9%6.8%
Sep 202641.7%26.6%25.1%6.6%

  1. 1.Dettol

    41.7%

    Held 1st. 4.8K estimated branded searches, -1% vs prior month. Share 0 points.

  2. 2.Betadine

    26.6%

    Held 2nd. 3.1K estimated branded searches, -1.3% vs prior month. Share -0.1 points.

  3. 3.Crystaderm

    25.1%

    Held 3rd. 2.9K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Savlon

    6.6%

    Held 4th. 760 estimated branded searches, -3.8% vs prior month. Share -0.2 points.

Compare popularity between Betadine and its closest rivals

Every comparison with Betadine

10 comparisons

How has branded search demand for Betadine changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Betadine in New Zealand held steady, from 4K to 3.8K.
  • Across the 12 months ending September 2026, Betadine’s share of searches among antiseptic brands in New Zealand decreased from 29.3% to 26.6%.
  • Across the 12 months ending September 2026, Betadine’s share of searches among antiseptic brands in New Zealand peaked at 29.8% in December 2025 and was lowest at 25.6% in January 2026.

How did search popularity change for New Zealand antiseptic brands in September 2026?

1 change

  1. Dettol’s share of searches among antiseptic brands in New Zealand has gained ground for 3 months in a row, from 38% to 41.7% in September 2026.

How are Betadine’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Betadine’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • betadine
  • betadine antiseptic
  • betadine cleanser
  • betadine for dog
  • betadine iodine
  • betadine liquid
  • betadine mouth
  • betadine ointment
  • betadine skin cleanser
  • betadine solution
  • betadine woolies

Do you work for Betadine? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Betadine compete?

Betadine is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Plaster and first aid brands2nd of 621.5%Show ranking
Antiseptic brands2nd of 426.6%Shown above
Antiseptic spray brands2nd of 329%Show ranking
Throat lozenge brands2nd of 330.4%Show ranking
Antiseptic cream brands2nd of 335.5%Show ranking
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