Brandwave

How popular isBetadine?

In September 2026, people searched for Betadine by name about 3,840 times in New Zealand, about the same as the previous year. These searches made up 30.4% of all New Zealand throat lozenge brand searches, placing Betadine second out of three brands. When we asked both ChatGPT and Google AI Overviews about throat lozenge brands, Betadine appeared in two of the five answers and was the third most recommended of the three.

Search and AI answers in September 2026

Betadine is the second most searched of 3 competitors and the third most recommended in AI answers.

  1. StrepsilsShare of searches 43.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. BetadineShare of searches 30.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. DifflamShare of searches 26%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top throat lozenge brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Betadine was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Betadine is the third most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Difflam1st
  2. Strepsils2nd
  3. Betadine3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Strepsils5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Difflam5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Betadine2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about throat lozenge brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which throat lozenge brands compete with Betadine?

Betadine against throat lozenge brands in New Zealand, by month

Share of searches by month for Strepsils, Betadine, Difflam. The figures are in the table below the chart.

View monthly share of searches table
MonthStrepsilsBetadineDifflam
Oct 202538.8%41.7%19.5%
Nov 202531.5%49.6%19%
Dec 202531.1%49.8%19.1%
Jan 202631.5%52.2%16.4%
Feb 202635.3%48.3%16.3%
Mar 202643.8%38.3%17.9%
Apr 202635.7%46.5%17.8%
May 202642.5%37.1%20.4%
Jun 202645.1%32%22.9%
Jul 202644.8%31.5%23.7%
Aug 202651.9%24%24%
Sep 202643.7%30.4%26%

  1. 1.Strepsils

    43.7%

    Held 1st. 4.2K estimated branded searches, -33.4% vs prior month. Share -8.2 points.

  2. 2.Betadine

    30.4%

    Held 2nd. 2.9K estimated branded searches, 0% vs prior month. Share +6.3 points.

  3. 3.Difflam

    26%

    Held 3rd. 2.5K estimated branded searches, -14.5% vs prior month. Share +1.9 points.

Compare popularity between Betadine and its closest rivals

Every comparison with Betadine

10 comparisons

How has branded search demand for Betadine changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Betadine in New Zealand held steady, from 4K to 3.8K.
  • Across the 12 months ending September 2026, Betadine’s share of searches among throat lozenge brands in New Zealand decreased from 41.7% to 30.4%.
  • Across the 12 months ending September 2026, Betadine’s share of searches among throat lozenge brands in New Zealand peaked at 52.2% in January 2026 and was lowest at 24% in August 2026.
  • Across the 12 months ending September 2026, Betadine fell from 1st to 2nd among throat lozenge brands in New Zealand.

How did search popularity change for New Zealand throat lozenge brands in September 2026?

3 changes

  1. In September 2026, Betadine gained share of searches among throat lozenge brands in New Zealand, from 24% to 30.4%.

  2. In September 2026, Difflam gained share of searches among throat lozenge brands in New Zealand, from 24% to 26%.

  3. In September 2026, Strepsils lost share of searches among throat lozenge brands in New Zealand, from 51.9% to 43.7%.

How are Betadine’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Betadine’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • betadine
  • betadine antiseptic
  • betadine cleanser
  • betadine for dog
  • betadine iodine
  • betadine liquid
  • betadine mouth
  • betadine ointment
  • betadine skin cleanser
  • betadine solution
  • betadine woolies

Do you work for Betadine? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Betadine compete?

Betadine is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Plaster and first aid brands2nd of 621.5%Show ranking
Antiseptic brands2nd of 426.6%Show ranking
Antiseptic spray brands2nd of 329%Show ranking
Throat lozenge brands2nd of 330.4%Shown above
Antiseptic cream brands2nd of 335.5%Show ranking
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