Throat lozenge brands in New Zealand:Which are most popular?
In September 2026, Strepsils was the most searched throat lozenge brand in New Zealand, accounting for 43.7% of all searches among the three brands we track. When we checked with ChatGPT and Google AI Overviews, Strepsils and Difflam showed up in every answer. Difflam was recommended most often, coming first in every response.
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Top throat lozenge brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Strepsils and Difflam appeared every time. Difflam was recommended most often, coming first in every answer. Strepsils was second, and Betadine was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about throat lozenge brands
5 answers
Asked ChatGPT
“Which throat lozenge brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best throat lozenge brands in New Zealand?”
Asked ChatGPT
“What's the best throat lozenge brand in New Zealand for a sore throat?”
Searched Google, AI Overview
“throat lozenges nz”
Searched Google, AI Overview
“sore throat lozenges”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which throat lozenge brands do people search for most?
This chart shows how often people search Google for each throat lozenge brand by name. Each line represents a brand's share of searches for all three throat lozenge brands we track, month by month, from searches in New Zealand.
Share of searches by month for Strepsils, Betadine, Difflam. The figures are in the table below the chart.
View monthly share of searches table
| Month | Strepsils | Betadine | Difflam |
|---|---|---|---|
| Oct 2025 | 38.8% | 41.7% | 19.5% |
| Nov 2025 | 31.5% | 49.6% | 19% |
| Dec 2025 | 31.1% | 49.8% | 19.1% |
| Jan 2026 | 31.5% | 52.2% | 16.4% |
| Feb 2026 | 35.3% | 48.3% | 16.3% |
| Mar 2026 | 43.8% | 38.3% | 17.9% |
| Apr 2026 | 35.7% | 46.5% | 17.8% |
| May 2026 | 42.5% | 37.1% | 20.4% |
| Jun 2026 | 45.1% | 32% | 22.9% |
| Jul 2026 | 44.8% | 31.5% | 23.7% |
| Aug 2026 | 51.9% | 24% | 24% |
| Sep 2026 | 43.7% | 30.4% | 26% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.7% | 4.2K | -33.4% | -8.2 points | |
| 2, held 2nd | 30.4% | 2.9K | 0% | +6.3 points | |
| 3, held 3rd | 26% | 2.5K | -14.5% | +1.9 points |
Which brand is most popular in search among throat lozenge brands in New Zealand?
3 brands
In September 2026, Strepsils was the most searched among throat lozenge brands in New Zealand, with an estimated 4.2K branded searches, 43.7% of all searches for the three we track. Betadine is in 2nd place, 13.3 percentage points behind at 30.4%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
 Strepsils | 38.8% → 43.7% | 51.9%Aug 2026 | 31.1%Dec 2025 | 2nd → 1st |
 Betadine | 41.7% → 30.4% | 52.2%Jan 2026 | 24%Aug 2026 | 1st → 2nd |
 Difflam | 19.5% → 26% | 26%Sep 2026 | 16.3%Feb 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Strepsils’ share of searches among throat lozenge brands in New Zealand increased from 38.8% to 43.7%.
- Across the 12 months ending September 2026, Betadine’s share of searches among throat lozenge brands in New Zealand decreased from 41.7% to 30.4%.
- Across the 12 months ending September 2026, Difflam’s share of searches among throat lozenge brands in New Zealand increased from 19.5% to 26%.
- Across the 12 months ending September 2026, Strepsils’ share of searches among throat lozenge brands in New Zealand peaked at 51.9% in August 2026 and was lowest at 31.1% in December 2025.
- Across the 12 months ending September 2026, Betadine’s share of searches among throat lozenge brands in New Zealand peaked at 52.2% in January 2026 and was lowest at 24% in August 2026.
- Across the 12 months ending September 2026, Difflam’s share of searches among throat lozenge brands in New Zealand peaked at 26% in September 2026 and was lowest at 16.3% in February 2026.
- Across the 12 months ending September 2026, Strepsils rose from 2nd to 1st among throat lozenge brands in New Zealand.
- Across the 12 months ending September 2026, Betadine fell from 1st to 2nd among throat lozenge brands in New Zealand.
How did search popularity change for New Zealand throat lozenge brands in September 2026?
3 changes
In September 2026, Betadine gained share of searches among throat lozenge brands in New Zealand, from 24% to 30.4%.
In September 2026, Difflam gained share of searches among throat lozenge brands in New Zealand, from 24% to 26%.
In September 2026, Strepsils lost share of searches among throat lozenge brands in New Zealand, from 51.9% to 43.7%.
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