Brandwave

How popular isSavlon?

In September 2026, people searched for Savlon by name about 760 times in New Zealand, about the same as the previous year. These searches made up 8.8% of all New Zealand antiseptic cream brand searches, placing Savlon third out of three brands. When we asked both ChatGPT and Google AI Overviews about antiseptic cream brands, Savlon appeared in all answers and was the most recommended of the three.

Search and AI answers in September 2026

Savlon is the third most searched of 3 competitors and the most recommended in AI answers.

  1. DettolShare of searches 55.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. BetadineShare of searches 35.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. SavlonShare of searches 8.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top antiseptic cream brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Savlon appeared in all five answers. Savlon is the most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Savlon1st
  2. Betadine2nd
  3. Dettol–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Savlon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Betadine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dettol0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about antiseptic cream brands

5 answers

  • Asked ChatGPT

    “Which antiseptic cream brand should I buy in New Zealand?”

    1. 1Savlon
    2. 2Betadine

  • Asked ChatGPT

    “What are the best antiseptic cream brands in New Zealand?”

    1. 1Savlon
    2. 2Betadine

  • Asked ChatGPT

    “What's the best antiseptic cream brand in New Zealand for minor cuts and scrapes?”

    1. 1Savlon
    2. 2Betadine

  • Searched Google, AI Overview

    “antiseptic cream nz”

    1. 1Savlon
    2. 2Betadine

  • Searched Google, AI Overview

    “best cream for cuts”

    1. 1Savlon

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which antiseptic cream brands compete with Savlon?

Savlon against antiseptic cream brands in New Zealand, by month

Share of searches by month for Dettol, Betadine, Savlon. The figures are in the table below the chart.

View monthly share of searches table
MonthDettolBetadineSavlon
Oct 202548.6%40.7%10.7%
Nov 202548.6%41%10.4%
Dec 202547%41.7%11.2%
Jan 202651.7%36.8%11.5%
Feb 202648.9%40.8%10.3%
Mar 202650.5%37.9%11.6%
Apr 202649%40.5%10.5%
May 202649.8%39.8%10.4%
Jun 202653.4%37.3%9.3%
Jul 202654.7%37.3%7.9%
Aug 202655.5%35.5%9%
Sep 202655.7%35.5%8.8%

  1. 1.Dettol

    55.7%

    Held 1st. 4.8K estimated branded searches, -1% vs prior month. Share +0.2 points.

  2. 2.Betadine

    35.5%

    Held 2nd. 3.1K estimated branded searches, -1.3% vs prior month. Share 0 points.

  3. 3.Savlon

    8.8%

    Held 3rd. 760 estimated branded searches, -3.8% vs prior month. Share -0.2 points.

Compare popularity between Savlon and its closest rivals

Every comparison with Savlon

3 comparisons

How has branded search demand for Savlon changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Savlon in New Zealand held steady, from 790 to 760.
  • Across the 12 months ending September 2026, Savlon’s share of searches among antiseptic cream brands in New Zealand decreased from 10.7% to 8.8%.
  • Across the 12 months ending September 2026, Savlon’s share of searches among antiseptic cream brands in New Zealand peaked at 11.6% in March 2026 and was lowest at 7.9% in July 2026.

How did search popularity change for New Zealand antiseptic cream brands in September 2026?

1 change

  1. Dettol’s share of searches among antiseptic cream brands in New Zealand has gained ground for 3 months in a row, from 53.4% to 55.7% in September 2026.

How are Savlon’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Savlon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • savlon
  • savlon antiseptic

Do you work for Savlon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Savlon compete?

Savlon is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Antiseptic brands4th of 46.6%Show ranking
Antiseptic cream brands3rd of 38.8%Shown above
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Is Savlon your brand?

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