Brandwave

Betadine vs Crystaderm:Which is more popular?

In September 2026, Betadine had more branded searches than Crystaderm among antiseptic brands in New Zealand. Betadine had about 3,070 branded searches, while Crystaderm had 2,900. Betadine made up 26.6% of all antiseptic brand searches we track, and Crystaderm accounted for 25.1%. When we asked ChatGPT and Google AI Overviews about antiseptic brands, Betadine appeared in all five answers and Crystaderm in three. Betadine was mentioned before Crystaderm in every answer.

Among antiseptic brands in New Zealand in September 2026

Who do people search for more?

Betadine, about 6% more searches than Crystaderm

Betadine 3.1K searchesCrystaderm 2.9K searches

Who does AI mention more?

Betadine, mentioned in every answer we collected

Betadine in 5 of 5Crystaderm in 3 of 5

Who does AI recommend more?

Betadine, named ahead of Crystaderm in every answer

Betadine first in 5Crystaderm never first

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Top antiseptic brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Betadine appeared in all five answers. Crystaderm was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Betadine was listed before Crystaderm in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Betadine1st
  2. Savlon2nd
  3. Crystaderm3rd
  4. Dettol4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Betadine5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Savlon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crystaderm3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dettol2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about antiseptic brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Betadine or Crystaderm more popular in search?

This chart shows how often people search Google for Betadine and Crystaderm by name. Each line represents a brand's share of searches for all four antiseptic brands we track, month by month, from searches in New Zealand.

Betadine and Crystaderm among antiseptic brands in New Zealand, by month

Share of searches by month for Betadine, Crystaderm. The figures are in the table below the chart.

View monthly share of searches table
MonthDettolBetadineCrystadermSavlon
Oct 202534.9%29.3%28.2%7.7%
Nov 202534.9%29.5%28.1%7.5%
Dec 202533.5%29.8%28.7%8%
Jan 202636%25.6%30.4%8%
Feb 202635.2%29.3%28%7.4%
Mar 202635.1%26.3%30.5%8%
Apr 202635.4%29.2%27.9%7.6%
May 202636.3%29%27.1%7.6%
Jun 202638%26.5%28.9%6.6%
Jul 202640.6%27.7%25.8%5.9%
Aug 202641.7%26.6%24.9%6.8%
Sep 202641.7%26.6%25.1%6.6%

How has the Betadine and Crystaderm comparison changed over the last 12 months?

3 findings
  • The lead changed hands 6 times in the 12 months ending September 2026: Crystaderm took it in January 2026, Betadine took it in February 2026, Crystaderm took it in March 2026, Betadine took it in April 2026, Crystaderm took it in June 2026, Betadine took it in July 2026.
  • Across the 12 months ending September 2026, Betadine’s share of searches among antiseptic brands in New Zealand moved from 29.3% to 26.6%, and its estimated monthly branded searches moved from 3K to 3.1K.
  • Across the 12 months ending September 2026, Crystaderm’s share of searches among antiseptic brands in New Zealand moved from 28.2% to 25.1%, and its estimated monthly branded searches held steady at 2.9K.

How did search popularity change for New Zealand antiseptic brands in September 2026?

0 changes

Neither Betadine nor Crystaderm moved beyond provider rounding among antiseptic brands in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Betadine’s and Crystaderm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Betadine

2 branded search terms

  • betadine
  • betadine antiseptic

Crystaderm

1 branded search term

  • crystaderm

How the Brand Demand Index is measured

Other head-to-heads among antiseptic brands

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