Dettol vs Savlon:Which is more popular?
In September 2026, Dettol had more branded searches than Savlon among antiseptic brands in New Zealand. Dettol had about 4,820 branded searches, while Savlon had 760. Dettol made up 41.7% of all antiseptic brand searches we track, and Savlon accounted for 6.6%. When we asked ChatGPT and Google AI Overviews about antiseptic brands, Savlon appeared in four of the five answers and Dettol in two. Savlon was mentioned before Dettol in three out of four answers that named either.
Who do people search for more?
Dettol, about 6 searches for every 1 for Savlon
Who does AI mention more?
Savlon, mentioned in 4 of 5 answers, Dettol in 2
Who does AI recommend more?
Savlon, named ahead of Dettol in 3 of 4 answers
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Top antiseptic brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Savlon was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Dettol was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Savlon was listed before Dettol in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Betadine1st- Savlon2nd
Crystaderm3rd- Dettol4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Betadine5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Savlon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Crystaderm3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dettol2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about antiseptic brands
5 answers
Asked ChatGPT
“Which antiseptic brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best antiseptic brands in New Zealand?”
Asked ChatGPT
“What's the best antiseptic brand in New Zealand for wound cleaning?”
Searched Google, AI Overview
“antiseptic nz”
Searched Google, AI Overview
“antiseptic brand”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Dettol or Savlon more popular in search?
This chart shows how often people search Google for Dettol and Savlon by name. Each line represents a brand's share of searches for all four antiseptic brands we track, month by month, from searches in New Zealand.
Share of searches by month for Dettol, Savlon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dettol | Betadine | Crystaderm | Savlon |
|---|---|---|---|---|
| Oct 2025 | 34.9% | 29.3% | 28.2% | 7.7% |
| Nov 2025 | 34.9% | 29.5% | 28.1% | 7.5% |
| Dec 2025 | 33.5% | 29.8% | 28.7% | 8% |
| Jan 2026 | 36% | 25.6% | 30.4% | 8% |
| Feb 2026 | 35.2% | 29.3% | 28% | 7.4% |
| Mar 2026 | 35.1% | 26.3% | 30.5% | 8% |
| Apr 2026 | 35.4% | 29.2% | 27.9% | 7.6% |
| May 2026 | 36.3% | 29% | 27.1% | 7.6% |
| Jun 2026 | 38% | 26.5% | 28.9% | 6.6% |
| Jul 2026 | 40.6% | 27.7% | 25.8% | 5.9% |
| Aug 2026 | 41.7% | 26.6% | 24.9% | 6.8% |
| Sep 2026 | 41.7% | 26.6% | 25.1% | 6.6% |
How has the Dettol and Savlon comparison changed over the last 12 months?
3 findings
- Dettol was ahead of Savlon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dettol’s share of searches among antiseptic brands in New Zealand moved from 34.9% to 41.7%, and its estimated monthly branded searches moved from 3.6K to 4.8K.
- Across the 12 months ending September 2026, Savlon’s share of searches among antiseptic brands in New Zealand moved from 7.7% to 6.6%, and its estimated monthly branded searches moved from 790 to 760.
How did search popularity change for New Zealand antiseptic brands in September 2026?
1 change
Dettol’s share of searches among antiseptic brands in New Zealand has gained ground for 3 months in a row, from 38% to 41.7% in September 2026.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Dettol’s and Savlon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among antiseptic brands
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