Betadine vs Savlon:Which is more popular?

Name: Betadine vs Savlon: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Betadine had more branded searches than Savlon among antiseptic brands in New Zealand. Betadine had about 3,070 branded searches, while Savlon had 760. Betadine made up 26.6% of all antiseptic brand searches we track, and Savlon accounted for 6.6%. When we asked ChatGPT and Google AI Overviews about antiseptic brands, Betadine appeared in all five answers and Savlon in four. Betadine was mentioned before Savlon in four out of five answers.

Among antiseptic brands in New Zealand in September 2026

Follow Betadine vs Savlon and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top antiseptic brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Betadine appeared in all five answers. Savlon was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Betadine was listed before Savlon in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Betadine	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Savlon	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Crystaderm	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Dettol	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5

Betadine5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Savlon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Crystaderm3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Dettol2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about antiseptic brands

5 answers

Asked ChatGPT
“Which antiseptic brand should I buy in New Zealand?”
1. 1Savlon
2. 2Betadine
Asked ChatGPT
“What are the best antiseptic brands in New Zealand?”
1. 1Betadine
2. 2Savlon
3. 3Crystaderm
4. 4Dettol
Asked ChatGPT
“What's the best antiseptic brand in New Zealand for wound cleaning?”
1. 1Betadine
2. 2Savlon
Searched Google, AI Overview
“antiseptic nz”
1. 1Betadine
2. 2Crystaderm
Searched Google, AI Overview
“antiseptic brand”
1. 1Dettol
2. 2Betadine
3. 3Crystaderm
4. 4Savlon

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Betadine or Savlon more popular in search?

This chart shows how often people search Google for Betadine and Savlon by name. Each line represents a brand's share of searches for all four antiseptic brands we track, month by month, from searches in New Zealand.

Betadine and Savlon among antiseptic brands in New Zealand, by month

Month	Dettol	Betadine	Crystaderm	Savlon
Oct 2025	34.9%	29.3%	28.2%	7.7%
Nov 2025	34.9%	29.5%	28.1%	7.5%
Dec 2025	33.5%	29.8%	28.7%	8%
Jan 2026	36%	25.6%	30.4%	8%
Feb 2026	35.2%	29.3%	28%	7.4%
Mar 2026	35.1%	26.3%	30.5%	8%
Apr 2026	35.4%	29.2%	27.9%	7.6%
May 2026	36.3%	29%	27.1%	7.6%
Jun 2026	38%	26.5%	28.9%	6.6%
Jul 2026	40.6%	27.7%	25.8%	5.9%
Aug 2026	41.7%	26.6%	24.9%	6.8%
Sep 2026	41.7%	26.6%	25.1%	6.6%

How has the Betadine and Savlon comparison changed over the last 12 months?

3 findings

Betadine was ahead of Savlon in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Betadine’s share of searches among antiseptic brands in New Zealand moved from 29.3% to 26.6%, and its estimated monthly branded searches moved from 3K to 3.1K.
Across the 12 months ending September 2026, Savlon’s share of searches among antiseptic brands in New Zealand moved from 7.7% to 6.6%, and its estimated monthly branded searches moved from 790 to 760.

How did search popularity change for New Zealand antiseptic brands in September 2026?

0 changes

Neither Betadine nor Savlon moved beyond provider rounding among antiseptic brands in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Betadine’s and Savlon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.