Brandwave

Crystaderm vs Dettol:Which is more popular?

In September 2026, Dettol had more branded searches than Crystaderm among antiseptic brands in New Zealand. Dettol had about 4,820 branded searches, while Crystaderm had 2,900. Dettol made up 41.7% of all antiseptic brand searches we track, and Crystaderm accounted for 25.1%. When we asked ChatGPT and Google AI Overviews about antiseptic brands, Crystaderm appeared in three of the five answers and Dettol in two. Crystaderm was mentioned before Dettol in two out of three answers that named either.

Among antiseptic brands in New Zealand in September 2026

Who do people search for more?

Dettol, about 66% more searches than Crystaderm

Dettol 4.8K searchesCrystaderm 2.9K searches

Who does AI mention more?

Crystaderm, mentioned in 3 of 5 answers, Dettol in 2

Crystaderm in 3 of 5Dettol in 2 of 5

Who does AI recommend more?

Crystaderm, named ahead of Dettol in 2 of 3 answers

Crystaderm first in 2Dettol first in 1

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Top antiseptic brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Crystaderm was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Dettol was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Crystaderm was listed before Dettol in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Betadine1st
  2. Savlon2nd
  3. Crystaderm3rd
  4. Dettol4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Betadine5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Savlon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crystaderm3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dettol2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about antiseptic brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Crystaderm or Dettol more popular in search?

This chart shows how often people search Google for Crystaderm and Dettol by name. Each line represents a brand's share of searches for all four antiseptic brands we track, month by month, from searches in New Zealand.

Crystaderm and Dettol among antiseptic brands in New Zealand, by month

Share of searches by month for Dettol, Crystaderm. The figures are in the table below the chart.

View monthly share of searches table
MonthDettolBetadineCrystadermSavlon
Oct 202534.9%29.3%28.2%7.7%
Nov 202534.9%29.5%28.1%7.5%
Dec 202533.5%29.8%28.7%8%
Jan 202636%25.6%30.4%8%
Feb 202635.2%29.3%28%7.4%
Mar 202635.1%26.3%30.5%8%
Apr 202635.4%29.2%27.9%7.6%
May 202636.3%29%27.1%7.6%
Jun 202638%26.5%28.9%6.6%
Jul 202640.6%27.7%25.8%5.9%
Aug 202641.7%26.6%24.9%6.8%
Sep 202641.7%26.6%25.1%6.6%

How has the Crystaderm and Dettol comparison changed over the last 12 months?

3 findings
  • Dettol was ahead of Crystaderm in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Crystaderm’s share of searches among antiseptic brands in New Zealand moved from 28.2% to 25.1%, and its estimated monthly branded searches held steady at 2.9K.
  • Across the 12 months ending September 2026, Dettol’s share of searches among antiseptic brands in New Zealand moved from 34.9% to 41.7%, and its estimated monthly branded searches moved from 3.6K to 4.8K.

How did search popularity change for New Zealand antiseptic brands in September 2026?

1 change

  1. Dettol’s share of searches among antiseptic brands in New Zealand has gained ground for 3 months in a row, from 38% to 41.7% in September 2026.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Crystaderm’s and Dettol’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Crystaderm

1 branded search term

  • crystaderm

Dettol

11 branded search terms

  • dettol
  • dettol antibacterial
  • dettol antiseptic
  • dettol antiseptic liquid
  • dettol disinfectant
  • dettol laundry liquid
  • dettol laundry sanitiser
  • dettol laundry sanitizer
  • dettol liquid
  • dettol sanitizer
  • dettol wipes

How the Brand Demand Index is measured

Other head-to-heads among antiseptic brands

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